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Marketing research: Fundamentals and dynamics - Gerald Zaltman
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Marketing research: Fundamentals and dynamics
by: (author)
Format: Unknown Binding
ISBN: 9780030035661 (003003566X)
Publisher: Dryden Press
Pages no: 744
Edition language: English
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Books by Gerald Zaltman
How Customers Think: Essential Insights into the Mind of the Market - Gerald Zaltman
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Strategies for Planned Change - Gerald Z... Strategies for Planned Change - Gerald Zaltman, Robert Duncan
Dynamic Educational Change: Models, Stra... Dynamic Educational Change: Models, Strategies, Tactics, and Management - Gerald Zaltman
Theory Construction in Marketing: Some T... Theory Construction in Marketing: Some Thoughts on Thinking - Gerald Zaltman
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Consumer Behavior: Basic Findings And Ma... Consumer Behavior: Basic Findings And Management Implications - Gerald Zaltman
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