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Marketing automation software is the high-tech platform that helps in optimally managing all marketing-related processes along with marketing campaigns across various channels. By using this software, it becomes possible for users to target leads with auto generated emails and messages that are relevant to them. The main aim of marketing automation software is to work along with marketing strategies and manage leads throughout so that they are converted into customers.
360Quadrants has released a quadrant on the best marketing automation software to help businesses make quicker and more informed decisions. Ranking Quadrants are generated post an analysis of companies (product portfolios and business strategies) and will be updated every three months based on market and regional analyses and developments in the marketing automation software industry. 360Quadrants conducts an in-depth SWOT analysis, which helps service providers learn about new opportunities and areas where they lag behind their peers. It also helps clients choose the most appropriate vendor for their requirements.
ML and AI - ML and AI are two important tactics in the future of marketing automation. Businesses need to invest in ML to be able to create better marketing campaigns. With ML and AI, companies can gather data about their audience that helps them in creating better campaigns for them in the future. ML also allows businesses to get data on users and their online behaviors and automation let companies sort that data.
Personalized Content - One of the most critical marketing automation trends of 2020 is personalized content. Personalized content helps businesses to focus more on their audience’s precise behaviors and product likings. With ML and AI, businesses will be able to can know their audience and accumulate helpful information.
Chatbots - Chatbots play a vital role in improving customer service and engagement. With chatbots, organizations can have communications with the customers and address their questions easily. Chatbots powered with AI are a crucial part of marketing automation in 2020 because they help in saving time. Chatbots enables businesses to set automatic responses, Live chat feature helps businesses personalize the customer experience.
Omnichannel Experience - A key benefit of marketing automation is that it enables the integration of marketing channels to offers consumers a flawless experience. This comprises email, search engine, social, mobile, and content marketing. Furthermore, businesses can also deliver a consistent user experience across numerous devices. The key is to deliver the right information at the right time to the right user. Automation allows businesses to recognize these touchpoints and provide relevant information.
Predictive Lead Scoring - It is important to qualify leads and recognize the most potent ones. Traditionally, sales reps were needed to identify qualified leads by calling them and asking some questions, which was time-consuming and redundant. Predictive Analytics used for lead scoring helps in recognize qualified leads based on some specific parameters.
Automated social media marketing- Sharing data on social media regularly with major impact is a full day task, particularly when it is done in the right way. With automated social media marketing eases the workload on social media managers by setting up posts in advance, offering a means for the team to rearrange data to magnetize new readers, and offering a solution for easing the process of social media analytics completely. This is one of the trends in the market that will grow shortly in this market.
