Marketing automation software is the high-tech platform that helps in optimally managing all marketing-related processes along with marketing campaigns across various channels. By using this software, it becomes possible for users to target leads with auto generated emails and messages that are relevant to them. The main aim of marketing automation software is to work along with marketing strategies and manage leads throughout so that they are converted into customers.

360Quadrants has released a quadrant on the best marketing automation software to help businesses make quicker and more informed decisions. Ranking Quadrants are generated post an analysis of companies (product portfolios and business strategies) and will be updated every three months based on market and regional analyses and developments in the marketing automation software industry. 360Quadrants conducts an in-depth SWOT analysis, which helps service providers learn about new opportunities and areas where they lag behind their peers. It also helps clients choose the most appropriate vendor for their requirements. 

ML and AI - ML and AI are two important tactics in the future of marketing automation. Businesses need to invest in ML to be able to create better marketing campaigns. With ML and AI, companies can gather data about their audience that helps them in creating better campaigns for them in the future. ML also allows businesses to get data on users and their online behaviors and automation let companies sort that data.

Personalized Content - One of the most critical marketing automation trends of 2020 is personalized content. Personalized content helps businesses to focus more on their audience’s precise behaviors and product likings. With ML and AI, businesses will be able to can know their audience and accumulate helpful information.

Chatbots - Chatbots play a vital role in improving customer service and engagement. With chatbots, organizations can have communications with the customers and address their questions easily. Chatbots powered with AI are a crucial part of marketing automation in 2020 because they help in saving time. Chatbots enables businesses to set automatic responses, Live chat feature helps businesses personalize the customer experience.

Omnichannel Experience - A key benefit of marketing automation is that it enables the integration of marketing channels to offers consumers a flawless experience. This comprises email, search engine, social, mobile, and content marketing. Furthermore, businesses can also deliver a consistent user experience across numerous devices. The key is to deliver the right information at the right time to the right user. Automation allows businesses to recognize these touchpoints and provide relevant information.

Predictive Lead Scoring - It is important to qualify leads and recognize the most potent ones. Traditionally, sales reps were needed to identify qualified leads by calling them and asking some questions, which was time-consuming and redundant. Predictive Analytics used for lead scoring helps in recognize qualified leads based on some specific parameters.

Automated social media marketing- Sharing data on social media regularly with major impact is a full day task, particularly when it is done in the right way. With automated social media marketing eases the workload on social media managers by setting up posts in advance, offering a means for the team to rearrange data to magnetize new readers, and offering a solution for easing the process of social media analytics completely. This is one of the trends in the market that will grow shortly in this market.

Marketing Automation refers to the automated management of all kinds of marketing tasks. The software offers capabilities in lead management, campaign management, customer relationship management, workflow management, social media management, and various other such tasks that marketers perform. The software not only optimally manages all tasks but also ensures that productivity is increased along with increase in ROI. Implementing marketing automation software in organizations can save time, money, as well as efforts for organizations. 

[Text Box]Automation of any task in the organization is one of the most required advancements. Considering the fact that there is increasing automation in almost every department of an organization, it could be possible to consider that automation could completely replace human jobs. Of all departments, marketing is one of the most crucial departments for any business. It is the key department driving business revenue. Marketing Automation software plays an important role in the automation of daily recurring marketing tasks. However, can marketing automation replace marketers?  

Even though automation plays an important role in a company’s growth, it is not possible to replace marketers completely. Even though marketing automation has the ability to automate all kinds of marketing tasks, it is not an intelligent system that can completely handle all marketing related queries without human management. It is not possible for software to handle tasks creatively in a way that humans do.  

Artificial Intelligence is one of the intelligent solutions that is trending in marketing automation software. Nevertheless, there are some limitations in AI–based marketing automation software as well. Let us first see how AI–based marketing automation software can bring a change in the way marketing tasks are handled. These trending advancements can help organizations to make better decisions quickly. AI and machine learning also have the ability to understand customer buying behavior by collecting and analyzing customer data. Such systems can send personalized emails and SMSs to customers based on their requirements and streamline marketing processes.  

In this case, marketers will still be required to monitor all the working of this software. They will play an important role in selecting the exact required data from the significant amount of information collected by the software. Marketers will be required to finalize the strategies needed for marketing. Even though predictive analytics can take charge of mathematical calculations, interpretation of data will be undertaken by marketers. It is very clear that marketing automation software is just a robotic software that is programmed by human beings. Therefore, there will be a need for marketers to understand the market, design compelling content, and form marketing strategies.  

To sum up, automation is a boon for marketers. It automates all recurring tasks that can be monotonous and ensures that all marketing operations are carried out effortlessly. Automation saves time and energy for marketers so that they can concentrate on other creative tasks that will help organizations to generate higher revenue. It is clear that marketing automation software and marketers work together so that businesses benefit. 

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits 

About 360Quadrants 

360Quadrants is the largest marketplace looking to disrupt USD 3.7 trillion of technology spend and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insights using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in niche spaces, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has approximately 400 buyers across various markets. 

360Quadrants will also be launching quadrants in fields such as Email Marketing, Social Media Analytics Software, and Social Media Management Software. 

Contact:
Mr. Agney Sugla
agney@marketsandmarkets.com 
630 Dundee Road, Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441 

Marketing Automation Software is the most trending software in all sizes of businesses as well as all industries. This software automates all the marketing tasks and calculates ROI on any marketing campaign. With automation of various repetitive tasks, the marketing automation software proves to be very helpful for organizations as it saves a huge amount of time. It also schedules social media posts and interacts with clients based on personalized data. The marketing automation software has growing demand in B2C demand.

Why should small businesses invest in Marketing Automation Software?

Traditional method of marketing is still followed in various SMBs. All their marketing efforts take place with very limited resources. There is a big list of tasks that are done manually like email marketing, customer segmentation, customer follow-up and many more. Such tasks can be automated with the use of marketing automation software and can save organization’s time and money. Manual work comes with various disadvantages like: personalized marketing emails for thousands of clients that are impossible, managing social media account optimally is not possible, managing customer interaction history is also challenging, and many such disadvantages are associated with the manual work instead of marketing automation software use.

For overcoming all such disadvantages marketing automation software is the best solution for any organization. Here are few vital things that marketing automation software performs which can be beneficial for SMBs:

Single Platform

There are various software that are implemented in organization. Marketing automation software ensures that all the data is placed in single platform so that it becomes handy for entire team to get access of it. This helps to analyze the customer buying behavior as well. Marketing team member can easily get historical interaction with the customer and the customer interests along with the referral source, if any. This benefit definitely is helpful when it comes to improve key metrics along with customer satisfaction.

Return on Investment (ROI)

Marketing automation software is best when it comes to customer engagement and customer interaction. The software analyzes the customer satisfaction rate and improves it at places wherever needed. It also calculates the return on investment for the marketing campaigns of the company.

Affordable Solution

Pricing of any new addition to organization is very important criteria, especially when it comes for the small businesses. Marketing automation software is one time investment as it enables SMBs to enhance their productivity and provides high ROI. There are specific marketing automation software that are designed especially for small and medium businesses. These solutions are affordable and a one time investment software for such businesses.

Integration

For any organization, marketing and sales team works hand in hand. Unfortunately, data sharing between these two teams is tedious tasks. Marketing automation software makes it easy for these teams to share the data and integrates both the teams so that they can work collaboratively.

Growing Customer Demand

Customer satisfaction and retention is one of the important factors for organizations growth. Satisfying customers completely depends on the type of service they receive. Marketing automation software makes it easy by automating the responses for customer and sets reminders for customer interactions. It saves all the customer related data in single database that helps marketers to build healthy customer relationship. So getting marketing automation software is more important for SMBs because customers need it than them.

Marketing Automation will keep on advancing technically based on the growing demand by all the industries. In next few years, it will be become one of the mainstream software. The software definitely benefits all sizes organizations in terms of productivity, efficiency and ROI.

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits

About 360Quadrants

360Quadrants is the largest marketplace looking to disrupt USD3.7 trillion of technology spends and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insight using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in a niche space, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has around 400 total buyers across various markets.

360Quadrants will also be launching quadrants in fields like Email Marketing, Social Media Analytics Software, and Social Media Management Software.

Contact:  Mr. Agney Sugla agney@marketsandmarkets.com   630 Dundee Road, Suite 430  Northbrook, IL 60062  USA: +1-888-600-6441

Marketing Automation Software is the most trending software in all sizes of businesses as well as all industries. This software automates all the marketing tasks and calculates ROI on any marketing campaign. With automation of various repetitive tasks, the marketing automation software proves to be very helpful for organizations as it saves a huge amount of time. It also schedules social media posts and interacts with clients based on personalized data. The marketing automation software has growing demand in B2C demand.

Why should small businesses invest in Marketing Automation Software?

Traditional method of marketing is still followed in various SMBs. All their marketing efforts take place with very limited resources. There is a big list of tasks that are done manually like email marketing, customer segmentation, customer follow-up and many more. Such tasks can be automated with the use of marketing automation software and can save organization’s time and money. Manual work comes with various disadvantages like: personalized marketing emails for thousands of clients that are impossible, managing social media account optimally is not possible, managing customer interaction history is also challenging, and many such disadvantages are associated with the manual work instead of marketing automation software use.

For overcoming all such disadvantages marketing automation software is the best solution for any organization. Here are few vital things that marketing automation software performs which can be beneficial for SMBs:

Single Platform

There are various software that are implemented in organization. Marketing automation software ensures that all the data is placed in single platform so that it becomes handy for entire team to get access of it. This helps to analyze the customer buying behavior as well. Marketing team member can easily get historical interaction with the customer and the customer interests along with the referral source, if any. This benefit definitely is helpful when it comes to improve key metrics along with customer satisfaction.

Return on Investment (ROI)

Marketing automation software is best when it comes to customer engagement and customer interaction. The software analyzes the customer satisfaction rate and improves it at places wherever needed. It also calculates the return on investment for the marketing campaigns of the company.

Affordable Solution

Pricing of any new addition to organization is very important criteria, especially when it comes for the small businesses. Marketing automation software is one time investment as it enables SMBs to enhance their productivity and provides high ROI. There are specific marketing automation software that are designed especially for small and medium businesses. These solutions are affordable and a one time investment software for such businesses.

Integration

For any organization, marketing and sales team works hand in hand. Unfortunately, data sharing between these two teams is tedious tasks. Marketing automation software makes it easy for these teams to share the data and integrates both the teams so that they can work collaboratively.

Growing Customer Demand

Customer satisfaction and retention is one of the important factors for organizations growth. Satisfying customers completely depends on the type of service they receive. Marketing automation software makes it easy by automating the responses for customer and sets reminders for customer interactions. It saves all the customer related data in single database that helps marketers to build healthy customer relationship. So getting marketing automation software is more important for SMBs because customers need it than them.

Marketing Automation will keep on advancing technically based on the growing demand by all the industries. In next few years, it will be become one of the mainstream software. The software definitely benefits all sizes organizations in terms of productivity, efficiency and ROI.

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits

About 360Quadrants

360Quadrants is the largest marketplace looking to disrupt USD3.7 trillion of technology spends and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insight using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in a niche space, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has around 400 total buyers across various markets.

360Quadrants will also be launching quadrants in fields like Email Marketing, Social Media Analytics Software, and Social Media Management Software.

Contact:
 Mr. Agney Sugla
agney@marketsandmarkets.com
 630 Dundee Road, Suite 430
 Northbrook, IL 60062
 USA: +1-888-600-6441