Keyword search volume is a valuable metric in search engine optimization (SEO). Professional SEO marketers will look at keyword search volume averages over predefined periods to determine just how popular and competitive a keyword is. When it comes to selecting effective keywords, it’s critical to consider user intent. Google Trends is a free tool that visually represents how popular a keyword is over time. Formerly known as Google Keyword Tool, Google Keyword Planner is another free tool from the search engine giant. Google Search Console is another free tool and generally useful for tracking your website’s performance. If you need help with proper keyword research, then it is best suited to connect with the experts of an SEO company in Denver, CO.