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text 2018-06-10 06:44
Do targeted email blasts generate sustained book sales?
Do targeted email blasts generate sustained book sales?
 
In the ongoing quest to find effective marketing tools for my nine novels and two plays, I've compiled a list of over two hundred email addresses of those who have expressed some interest in my books. Sending them an email has become part of every book launch.
 
My email blasts consist of three themed emails space two weeks apart. Each one offers the coupon code for a free e-book edition of the novel.
 
The response of my last blast was: opened 20%; clicked 6%; reviews 2
 
Many sites provide a similar service for a fee. For $25.00, Free Kindle Books http://fkbt.com/for-authors/ will include your book in a daily post to 750,000 addresses of which they claim 100,000 take action or about 13%. Take action does not mean buy, read or review your book.
 
Is this a good way to market a new release? Will it enhance sales of my backlist? How to tell?
 
Why not take a look at the results another author, Matt Manochio http://www.mattmanochio.com got from email blasts.
 
In his 2015 blog entitled Lessons in Advertising my Ebook, Manochio meticulously documented his experience http://www.mattmanochio.com
 
 
I have no idea how I came upon this information, but it is a caution that once you post on the internet, it never goes away.
 
To summarize, he used fourteen sites, spent $500 and sold approximately 1100 books @ 99¢. After the publisher's cut (he wasn't self-published), he concluded he broke even.
 
He also got some amazing short-term results with his book hitting #411 on the paid Kindle list and single-digit ranking in its respective genre. These numbers, however, were not sustained and currently, the book he was promoting is on the Amazon Best Sellers ranking at #2,012,826
 
If you deeply discount your book and send it to hundreds of thousands of people, some are going to open it, some even read it.
 
It's what happens after that's important. Does this investment enhance sales of your backlist at the regular price?
 
In Manochio's case did this happen?
 
Looking at the author's website and considering what he's written since, and where his books currently rank I'd say no, though it does sound like he had a hell of an exciting ride for a couple of weeks.
 
Will I consider email blasts in the future for my books keeping in mind that some of my novels may not be eligible on some sites since they don't have the required number of reviews or may not be considered to have a professional cover?
 
Maybe. In some cases, it's less expensive than sending a paperback edition of your book to a reviewer. The real payoff, however, won't be a blip in ranking, but rather if the book they got cheap was good enough to encourage them to buy one of my other titles at full price.
 
Stay calm, be brave, watch for the signs.
 
Some Email blast sites:
 
 
 
 
Free Kindle Books and Tips http://fkbt.com/for-authors/
 
Digital Books Today https://digitalbooktoday.com/
 
 
 
 
 
 
Facebook
 
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text 2016-04-14 14:48
PSA: Authors- Make Books, Not War

(reblogged from the Amazon Iowan)

 

 

On Facebook this morning, my husband linked to an article at The Daily Dot about the dangers of blogging/posting at work. Before I even clicked the link to read the post, I laughed bitterly and thought, “Yeah, if only my maxim could be that simple.” Because as an author, whether I talk about writing/publishing or not, everything I put on the Internet affects my work. All my words and pictures and links have the potential to affect my sales.

 

My daughter, now making her first forays into social media, has been warned if she wouldn’t be comfortable seeing it on CNN Student News, she shouldn’t post it, but for authors and anyone whose public persona isn’t an outlet but a lifeline to a paycheck needs a tighter mantra. Every tweet, every Facebook post, every chat and private Instagram could elevate our profile, yes—and it could also stake us more thoroughly than any book we’ll ever write. Public posting for authors doesn’t simply risk getting us fired. Every word and pixel we put up for public consumption could tank our careers. And it’s well past time we started behaving that way.

 

I feel like so many posts I’ve written on my blog are variations on this theme, but this one matters enough to me that I’ll do it again and be more direct than ever. Authors: if you doubt for a second, don’t post on social media, don’t write that blog. If you’re trashing another author—of any caliber, any level of fame, you should not. You should use great caution and care when and if you review. You should be careful when you post tweets, status updates, and photos. You should behave as if every word you say is being heard by everyone in the entirety of the world, and everyone who loves them—but most importantly, you should assume the world is listening. And taking screenshots, and getting popcorn to watch in case you burn.

 

 

 

 

Somehow it seems a myth has been started that authors, big or small, are owed something. In the past few weeks I feel like this entitlement keeps coming up in various forms in all genres of publishing, at all levels. Somehow even the most obscure excuse me, who the hell are you? authors have no issue with standing loudly at their pulpit of choice decrying the unfairness of not being chosen for conferences or awards or whatever the hell crawled in front of them that day.

 

Reviews—God help us all, reviews. Authors writing reviews trashing other authors, then acting as if they’re Joan of Arc when everyone turns on them. Authors acting as if every complaint from a reader hurts their poor little feeeeeeelings—which, actually, that happens every day. And it’s why I have my besties on IM and in DM and on speed dial. When a review manages to wound me, I go to a trusted, vetted private source and I snarl and cast aspersions on penis size and sexual prowess and throw enough shade to cast eternal darkness on my enemy’s soul. And then I get over it and move on, the Internet never the wiser. I don’t, ever, broadcast that crap even in a private blog. I sure as hell don’t attack or argue with readers or reviewers. I suck it up. I move on.

 

Any author reading: you should too.

 

 

 

Authors, what you are entitled to as a published, paid author is a paycheck for the works you sell. You are entitled to not being plagiarized. You are entitled to a fair market and fair pay. You are entitled to a level playing field. But what you are not entitled to is a special refrigerated train car for your very special snowflake. You are not entitled even to a car or a track to ride on. You are entitled to a chance. Everything beyond this you must earn.

 

I understand why this is such an unappealing concept, but I suggest anyone who wants to get ten feet in this business learn to swallow fast. Publishing has never been a graceful or kind affair, but right now, at this moment in time, it is nuclear war every single day. There is no safe house. There is no clear path. There is no Way to seek and follow. There is blood, terror, heart-rendering risk, and there is pain and betrayal. Those are your guarantees. Your promises I can make you as one who has been actively watching this stuff go down for almost twenty years and wading neck-deep into it for five.

 

What I can also promise you is that you will go nowhere without friends and allies, which means every word out of your mouth should be filtered to make sure you avoid making enemies.

 

I don’t think any author can be immune to hope and wistfulness, castles in the sky we wish to build foundations under—and those dreams are vital. But authors must remember, always, that other people are building foundations too, and if you steal other people’s stuff or hurl rocks at their heads, you will pay. If you build your foundations on the blood of your friends or while sniping and snarling at anyone who dares challenge you, your foundations will fall long before you get anywhere worth getting to. Every tweet you share, every Instagram you post marks your brand. It’s possible that it serves you to be a caustic, rotten asshole as your brand—possible, but even this must be polished and affected. And you’d better pray the risks of that approach pay off, because the odds are never in your favor.

 

I wish we could make a rule that every author or want-to-be author before they get WiFi access needs to read The Prince, and like license renewal we should ingest it again every so many years. When I first read Machiavelli, I hated him and his jaded view of politics. I still kind of hate him, though now it’s because I think he’s completely and utterly right and I wish he were not. What frustrated me about The Prince in college was this idea that the world was not a good, Disney-like place where nice people prevailed and everything, if we all worked hard and went to church and did good deeds, would be okay. This idea that people have to be calculating and sometimes nasty to get ahead made me sick.

 

Read the rest of the post here.

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review 2015-04-18 21:20
From concept, to presentation, to writing – original and compelling

As I write this review I’m quite pleased this novel has had little no recognition. I don’t say this out of spite. I say this because if something as good as War in a Beautiful Country (WBC) by Patricia Ryan can stay undiscovered than I don’t feel so bad about my books.

 

WBC is the work of genius – from concept, to presentation, to writing. My books in comparison are, well, let’s say I have something to aspire to.

 

It’s quirky, perceptive and funny. It’s poignant as well as enlightening, entertaining and original. It ranges from the sublime to the ridiculous and covers a lot of the stuff in between.

 

The protagonist is Regina, a middle aged woman living in New York City. Regina begins getting surface mail from an anonymous person threatening to blow her up. The idea her life might end violently and without warning makes her examine her existence; her art, her relationships, her activities, her purpose.

 

WCB is wickedly funny and at the same time wise and worldly with fascinating insights on art and relationships. The prose is crisp and edgy, characters well developed and memorable. There’s powerful imagery and “shock and awe” metaphors.

 

Perfect? Not quite.

 

Ryan ignores quite a few writing conventions. It’s not uncommon to have three POV’s in one paragraph – two character’s and the narrator – it gets crowded and confusing.

 

She has some inventive ways of using punctuation including colons and combinations of question marks and exclamations marks!?!

 

Not infrequently, the rants by characters smack of author intrusion since they’re not consistent with the character’s personality and don’t advance the narrative. I forgave this because they are often so entertaining I didn’t really care.

 

Some might also consider the novel too introspective and lacking in action.

 

To best describe my reaction to this novel is to use the character, Regina’s own words on how she feels when she comes upon “the real thing in others.” Several times while reading this work I had “oh, my god!” moments. I am “staggered under the weight of Patricia Ryan’s talent”.

 

When God dispensed the Talent Dust, Ryan obviously got equal amounts of magenta (desire) and teal (ability). I was one of the many who got only magenta. Drat.

 

I downloaded this novel free from Smashwords as part of my commitment to review the work of independently published authors

 

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review 2015-03-18 13:40
Why Authors Fail: 17 Mistake Self Published Authors Make...by Derek Doepker
Why Authors Fail: 17 Mistakes Self-Published Authors Make That Sabotage Their Success (And How To Fix Them) - Derek C. Doepker

I picked up this short book when it was free on Kindle. It is an encouraging list of issues that frequently hold writers back and how to overcome them. This book is neither a writing guide or a publishing guide, but more of a list of mistakes in either category that tend to trip up beginning writers. For example, the author points out how many self-published authors use unattractive covers that they design themselves rather than spending the $30 that might gain them hundreds in sales.

Most of these tips were not anything that you can't read on a good writing blog, like Jane Friedman's. Of course, I noticed a few items that I have been and continue to be guilty of, but there was no epiphany that will lead me to new levels of success.

If you need some tips and encouragement for your writing, this was a quick read that could almost be treated as a checklist to get yourself back on track. If you already have a solid writing routine, author blog, and books that are selling at a rate you are happy with, you probably won't gain anything new from this.

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text 2015-02-13 11:09
Rethinking reviewing new, self-published authors

Okay, remember when I made that commitment to review unknown, self-published authors. Well, I’m adding a corollary to it.

 

If, after three chapters, the book is causing me severe cerebral stress manifesting in physical symptoms such as clenched teeth, muttering under my breath and the onset of clinical depression at having to resume reading it, I will abandon it and write a review accordingly.

 

I do the same with best sellers so why should a newbie get preferential treatment? Besides, we all know that what is indicative in the first three chapters will be repeated throughout the rest of the book.

 

If you’re not all right with this, well, too bad.

 

Okay, one more thing. If I slam Michael Ondaatje why shouldn’t I slam John Doe? Does it help anyone if I send an unfavorable review to the author, they look at it, then redirect it to trash? They could think “what does he know?”, which is a valid point, and not consider any of my suggestions to improve their writing. It is, after all, just one person’s opinion.

 

But what about the prospective reader ready to slap down $2.99 (or more) on this e-book on the strength of twenty glowing reviews? Do I have an obligation to forewarn them? Reviews are for readers.

 

So my review gets buried and nobody benefits - including me.

 

I don’t think so.

 

New policy. I review your book, you get my honest opinion – posted, everywhere.

 

30

 

My new novels, FOREST – Love, Loss, Legend and The BIG PICTURE – A Camera, A Young Woman, An Uncompromising Ethic (now in paperback) are available on Amazon http://www.amazon.com/-/e/B003DS6LEU and at https://www.smashwords.com/profile/view/raglin

 

Read Reviews https://readersfavorite.com:book-review:39014

 

Visit my publisher’s website for excerpts from, and buy links to, my three novels, Spirit Bear, Eagleridge Bluffs, and Not Wonder More – Mad Maggie and the Mystery of the Ancients. http://www.devinedestinies.com/?route=product%2Fauthor&author_id=92

 

More of my original photographs can be viewed, purchased, and shipped to you as GREETING CARDS; matted, laminated, mounted, framed, or canvas PRINTS; and POSTERS. Go to: http://www.redbubble.com/people/rodraglin

View my flickr photostream at https://www.flickr.com/photos/78791029@N04/

Or, My YouTube channel if you prefer photo videos accompanied by classical music

https://www.youtube.com/channel/UCsQVBxJZ7eXkvZmxCm2wRYA

 

 

 

 

 

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