With the increasing innovations in technology, the majority of the global community has started going digital. Every business owner thinks of taking their business online to make their services available for a more significant audience.

Technologies like Artificial Intelligence and Machine Learning are very popular for creating enterprise apps. These technologies keep evolving by each passing day and bring science fiction into reality. In this article, let’s understand what enterprise mobility is and how AI & ML influences enterprise mobility.

What is Enterprise Mobility?

Businesses believe in successfully integrating enterprise mobility into every level of work management. It is said that the success and growth of a business depend highly on how they have leveraged enterprise mobility. Enterprise mobility is the ability of an organization to use the latest mobile technologies to perform business activities and exchange information.

Read This: Top Enterprise Mobility Trends to Look Out for in 2020

Organizations are digitizing their tasks by adapting AI & ML to make the workflow more efficient and increase productivity. Here is a list of AI/ML-based technologies that are being used to influence enterprise mobility.

• BYOD Strategy

BYOD culture is becoming popular in companies. It increases the productivity of the employees as they can comfortably use their smartphones with AI capabilities in performing many tasks. Being powered by AI, the employees' devices can enhance the performance of documents & applications to improve functionality, reduce system delays, and boost business decision-making.

• Chatbots

Chatbots are integrated within the company’s enterprise mobility framework to provide advantages like enhanced employee experience and improve employee performance visibility. Besides this, the organization uses chatbots to fulfill multiple tasks like collecting all necessary information from the user and analyzing it while before replying.

• App Analysis

AI is a technology that aims at improving the business logic with the apps to make them capable of leveraging user gestures, speech, visual recognition, and interfaces. And on the other hand, ML is used to stream users’ activities. It provides insights about the users’ behavior and its app or service usage style.

• Data Mining & Predictive Analysis

AI & ML comes up with a set of tools that enables maintaining, collecting, and analyzing data. These tools help in understanding the relationship between the data and extract the conclusion out of it. This process of analyzing data is known as Data Mining.

Read This: Mobile App Development Cost Report 2020

Besides this, with the help of AI, companies can also carry out predictive analytics. Here the AI models can predict the pattern and outcome of the user behavior. 

• Automated Reasoning

AI can provide automated reasoning to the companies. It analyzes the stored data that is previously used by the company and offers relevant information about the current situation. Big giants like Uber use this methodology. It collects already saved data of traveled routes and uses it in future trips.

Conclusion

With the increase in the acceptance of new technologies, the use of mobile devices with AI/ML-based features have also increased. It is stated that a mobile workforce will reach 18.7 billion people of the global workforce by 2020. The above-listed technologies have the capabilities to influence enterprise mobility and help companies expand their businesses. If you want an enterprise app with such functionalities, contact mobile app developers of OpenXcell, the AI ML development services & consulting company.

Marketing Automation is the ultimate software to automate recurring marketing tasks. It has become one of the favored tools of marketers. The software guides customers through their entire marketing journey and ensures that the customer satisfaction rate is high and helps retain customers. Marketing automation software also guides marketers in creating marketing strategies so that they can target the right audience and convert it into customers. The software plays an important role in increasing business revenue and business efficiency.

Marketing Automation Software is built completely on technological tools and thus with current technological advancements, there is expected to be high demand for this software. A few of the expected technological advancements that can be seen in the near future are listed below.

Machine Learning and Artificial Intelligence

Machine Learning and Artificial Intelligence are being implemented in every other software. Machine learning will enable organizations to build enhanced marketing campaigns. ML and AI will collect user data through these campaigns and help in generating leads. This information will be used in building more personalized campaigns and targeting the right group of potential customers.

Personalization

Personalization is trending in marketing automation. Customers tend to read emails and SMS messages to a higher extent if the content is personalized. This type of content enables organizations to concentrate on specific customer behavior and create content based on that. This behavior is collected by using ML & AI. The personalized content is delivered to potential customers at the right time so that it can be converted into sales.

Usage of Chatbots

Chatbots is one of the trending features that every other organization is implementing. They play a crucial role in building customer relationships. Chatbots interact with customers automatically and save time for marketers. These are very helpful as they answer a few basic questions that customers tend to ask.

Automated Social Media Marketing

There are many people joining social media on a daily basis. Therefore, social media is a superior platform to market products. As there are a significant number of people on social media, there are high chances of getting multiple leads by just posting content about various products offered by organizations. With automation, it becomes possible to create automatic posts for future dates and times. Thus, automation saves time for organizations in repetitively scheduling such posts and events.

Mobile Marketing

Mobile marketing is trending in the market with the increasing usage of smartphones or mobiles. Reaching out to potential customers becomes manageable through mobiles as these are used to a high extent. Vital information such as location, browsing style, and types of devices, various interests, and many more can be achieved using mobile automation. With this data, businesses can send personalized marketing emails or SMS messages that engage the right audience and help in creating the right strategies to convert such leads.

It will be helpful in making the best use of marketing automation in future and deciding whether to invest in it for these popular trends. Marketing automation is expected to definitely see more technological advancements that offer the best results for organizations.

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits

About 360Quadrants

360Quadrants is the largest marketplace looking to disrupt USD 3.7 trillion of technology spend and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insights using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in niche spaces, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has approximately 400 buyers across various markets.

360Quadrants will also be launching quadrants in fields such as Email Marketing, Social Media Analytics Software, and Social Media Management Software.

Contact: Mr. Agney Sugla agney@marketsandmarkets.com 630 Dundee Road, Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441

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