No doubt Artificial Intelligence is impacting medical and healthcare as the use of chatbots in this industry has recently become popular. What are these chatbots and why are they gaining more and more popularity? And why are chatbots being adopted by the healthcare industry as telehealth software solutions?

Through this blog, we’ll give you a closer look at what these chatbots are and their benefits in the healthcare industry.

Chatbots are interactive software designed to imitate human-like chats in real-time. These are developed using Machine Learning algorithms, including natural language processing. A chatbot assists the user via text messages within applications or websites.

Chatbots have already been applied in retail, social media, customer service, and banking. Several users engage and interact with chatbots daily on their smartphones without even knowing.

Healthcare organizations are reaping the benefits of these AI-enabled virtual assistants for automating their routine processes and provide the users/patients with 24/7 assistance. Telemedicine app developers are also working over the chatbots to be more effective and successful in the field of medication.

As per a report prepared by Accenture, the health industry is all set to register a compound annual growth rate of 40% by the end of this year. Currently, chatbots are ready to make a mark in the healthcare industry.

Application of Chatbots in Healthcare

Here we discuss the possible advantages that these chatbots promise to medical service providers, doctors, and patients:

• Health Tracking

Doctors are always willing to help their patients and they understand that how important it is to be available if the patient is in urgent need of medical attention. Patients who require healthcare regularly can get benefits from such chatbots.

These bots can send a detailed health report and the medicinal dosage to the doctor. In case the doctor is not available, the bot can send a message on the doctor’s phone asking for his availability.

• Training and Employing

Big healthcare agencies are continuously hiring new employees. For the processing of these applications, the HR department ends up with a lot of paperwork to be filled out and cross-checked. This task can be made easier by assigning chatbots.

For example, new hirings could subscribe and access talking to these chatbots, become integrated into the onboarding process as a new employee, and receive data regarding the organization and its working. These chatbots can also send required information and files to these employees.

• Scheduling Appointments

Chatbots can also be used by doctors for scheduling fresh appointments and keeping track of old visitors and follow-up appointments. The patient can just get in touch with the chatbot and get available dates of appointment. And a day prior, a message or notification would be sent to both the patient and doctor regarding the next day’s appointment.

Patients can get these scheduling bots from a website or can access them through any mobile device as Telemedicine app development solutions have made medication over the phone easy and convenient.

• Patient Feedback
  

The main aim of any healthcare provider is to provide the best services to their patients. Chatbots can be a great way for collecting feedback from patients. This feedback can then be used by the healthcare providers to make their practice and services better.

Collecting feedback through chatbots would help patients to give honest feedback. Moreover, it shows that you value their feedback and opinions.

• Reduced Waiting Time

Chatbots enable the users/patients to get an immediate response and solution rather than waiting on a phone call, sending an email, or even waiting in a line. In many medical situations, time is essential as the patients don’t have the time to wait over a phone call to be answered.

Chatbots can be used to get an instant response and in case of an emergency, immediate medical rescues can be made. The user can simply ask a question and the bot would respond with an appropriate answer in few seconds. An emergency button would directly connect to the doctor and the user can ask for further help.

• Daily Medication and Check-up Reminders

Doctors prescribe medications for dealing with various health conditions. But the biggest challenge here is that the patient is regularly taking that medication on-time or not? A study said that almost 50% of patients are irregular with their medication routine.

Chatbots can be used not only to dispense medication advice but also to send reminder messages to the patient for taking the specific medicine on time. The patient just needs to simply enter the medicine’s name they need to take, how many times a day they need it, and the time.

Chatbots are undoubtedly a beneficial and powerful tool. The healthcare industry players can implement these on their websites or apps, helping the patients to get regular and timely medical advice, scheduling appointments, sending medication invoices, next appointment reminders, etc.

Talking about Telemedicine app development company, Consagous Technologies is a good option one can look out for. It has got absolute best telehealth software solutions for your problems related to telemedicine app development.

Marketing Automation is the ultimate software to automate recurring marketing tasks. It has become one of the favored tools of marketers. The software guides customers through their entire marketing journey and ensures that the customer satisfaction rate is high and helps retain customers. Marketing automation software also guides marketers in creating marketing strategies so that they can target the right audience and convert it into customers. The software plays an important role in increasing business revenue and business efficiency.

Marketing Automation Software is built completely on technological tools and thus with current technological advancements, there is expected to be high demand for this software. A few of the expected technological advancements that can be seen in the near future are listed below.

Machine Learning and Artificial Intelligence

Machine Learning and Artificial Intelligence are being implemented in every other software. Machine learning will enable organizations to build enhanced marketing campaigns. ML and AI will collect user data through these campaigns and help in generating leads. This information will be used in building more personalized campaigns and targeting the right group of potential customers.

Personalization

Personalization is trending in marketing automation. Customers tend to read emails and SMS messages to a higher extent if the content is personalized. This type of content enables organizations to concentrate on specific customer behavior and create content based on that. This behavior is collected by using ML & AI. The personalized content is delivered to potential customers at the right time so that it can be converted into sales.

Usage of Chatbots

Chatbots is one of the trending features that every other organization is implementing. They play a crucial role in building customer relationships. Chatbots interact with customers automatically and save time for marketers. These are very helpful as they answer a few basic questions that customers tend to ask.

Automated Social Media Marketing

There are many people joining social media on a daily basis. Therefore, social media is a superior platform to market products. As there are a significant number of people on social media, there are high chances of getting multiple leads by just posting content about various products offered by organizations. With automation, it becomes possible to create automatic posts for future dates and times. Thus, automation saves time for organizations in repetitively scheduling such posts and events.

Mobile Marketing

Mobile marketing is trending in the market with the increasing usage of smartphones or mobiles. Reaching out to potential customers becomes manageable through mobiles as these are used to a high extent. Vital information such as location, browsing style, and types of devices, various interests, and many more can be achieved using mobile automation. With this data, businesses can send personalized marketing emails or SMS messages that engage the right audience and help in creating the right strategies to convert such leads.

It will be helpful in making the best use of marketing automation in future and deciding whether to invest in it for these popular trends. Marketing automation is expected to definitely see more technological advancements that offer the best results for organizations.

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits

About 360Quadrants

360Quadrants is the largest marketplace looking to disrupt USD 3.7 trillion of technology spend and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insights using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in niche spaces, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has approximately 400 buyers across various markets.

360Quadrants will also be launching quadrants in fields such as Email Marketing, Social Media Analytics Software, and Social Media Management Software.

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