If the definition of insanity is doing the same thing over and over and expecting different results*, then it might seem crazy that I read nine of James Patterson's Private series, despite giving the books consistently lackluster ratings. But, in my defense, 1. they were all free (thanks library); 2. sometimes it's nice to have sort of mediocre mind-fodder; and 3. something has to follow a book that blows me away, and I'm always cranky about my “rebound read,” regardless of its quality.
I rarely review these middling books (and this isn't much in the way of a review, I suppose), but the one note I wrote to myself while reading Private Vegas was something to the effect of: “Why all the designer name-dropping? Does Patterson get paid for product placement?” I mean make and model of cars is one thing, but saying someone slinked out of her Oscar de la Renta dress and kicked off her 4-inch Stuart Weitzman stilettos seemed like overkill.
So, fast forward to the other day when I overheard that James Patterson was listed as #7 on the Forbes annual list of World's Highest Paid Celebrities— just to clarify, that's a notch (or two) above Taylor Swift and Robert Downey Jr. who each purportedly pulled in a paltry $80 million last year. While I'm all for authors making boatloads of green, and can't even really comprehend making that kind of bank, this tidbit brought me back to my curiosity re. Patterson's business model/income stream.†
I don't have an answer (and am far too lazy to get my google judo on at the moment). But, if anyone out there happens to know if product placement is a “thing” in the book biz, I'd love to know more…