SSL encrypts and decrypts data packets between servers. the information may include identifiable information like usernames, passwords, credit card numbers, and browsing history. An SSL certificate may be a must-have marketing asset. It conveys to website visitors that you take their security seriously, maybe even more than a larger scale competitor does. Use HTTPS to rank and it might lead to more conversions. It secures data transfers, improves SEO, builds consumer trust, and helps you benchmark. If you need assistance configuring SSL for your website then it is best suited to connect with the experts of a web development company in Westminster, CO.