This article is going to highlight a few important facts that are important to know before mobile app development. Read on to make sure you make the right mobile app for your business.

Well, mobile optimisation for industry-specific businesses is no more a new concept. From the past few years, most businesses are trying to do it successfully. While some have achieved to retarget their customers via mobile apps, some are still struggling to boost the rate of mobile conversion.

Ipsos is a global market research firm that has recently conducted a survey on mobile app users to understand the market trend. These facts will be really helpful for you if you are thinking of getting started with mobile app development for your business. 

These facts will be helpful for you if you are confused about the target market or not sure what type of apps are at present in huge demand.

Here’s a quick sneak peek to the stats.

<Some Useful Facts on Mobile Apps>

• 66% of all smartphone users use gaming, sports, news, or other entertainment apps
• 81% of app users agree that they are the main shopper in their household
• 49% of app users are female and the rest 51% of the app users are male
• 80% of all gaming app users use gaming apps at least once a day
• 52% of gaming app users are women
• Apps drive frequent ‘snacking’ behaviour with some app users coming back to their favourite app 2 to 3X a day
• On average, less than one hour a day is spent on gaming, sports, entertainment, and news apps collectively 

Fact 1: Entertaining apps are more popular

The survey report by Ipsos clearly reflects that users prefer to use entertaining apps more than any other mobile application. According to the report, 66% of all smartphone users use gaming, sports, news, or other entertainment apps. 

While developing mobile apps, keeping this fact in your mind will be beneficial for your business.

Fact 2: Reach household shoppers with your mobile app

If you are an eCommerce business owner and still do not have a dedicated business app, get it ASAP! The market analysis report by Ipsos indicated that shoppers these days prefer to shop through their smartphones more than their desktops.  Almost 81% of app users agree that they are the main shopper in their household.

Hence, target your customers through an intuitive eCommerce app that has impressive navigation for a quick online shopping experience. 

Fact 3: Mobile apps are equally popular among both women and men

As per the market research report, 49% of app users are female and the rest 51% of the app users are male. This stat clearly shows mobile apps are almost equally popular among both women and men. 

So, while developing a mobile app, keep the target audience in mind, understand who uses the app regularly. 

Fact 4: gaming apps are probably the most popular

Well, this stat may blow your mind! Why? Because gamers are not who you think they are. The report published by Ipsos depicted that 52% of gaming app users are women. Another interesting stat is that 80% of all gaming app users use gaming apps at least once a day. 

So, if you are thinking of developing a gaming application, do not just focus on male users! 

Fact 5: Throughout the day, mobile apps keep users coming back

According to Ipsos’s market analysis report,

• Apps drive frequent ‘snacking’ behaviour with some app users coming back to their favourite app 2 to 3X a day
• On average, less than one hour a day is spent on gaming, sports, entertainment, and news apps collectively

Once the app is developed, you need to work on bringing traffic to your mobile application. Throughout the day, make the app users come on your app repeatedly so that there are more chances of turning the regular users into potential customers.

Candy Crush game application is a perfect instance of such snacking behaviour. This game sends a push notification to users when life is refilled. This is just perfect for making users want to come back and play the game again.

Wrapping Up

All the aforementioned facts depict people’s consumer behaviour, when and how people like to use apps, what people’s preferences are etc. Hopefully, these facts will be beneficial for your mobile app development.

Alex Forsyth is an experienced mobile app developer, who is presently working with Envertis, a leading company for Android and iPhone app development in Sydney. Starting from app conceptualisation to app development to support and maintenance - get everything from the team of best Australian app developers.

The world is getting more aware of the goodness of mobile apps and how it can help a business, startup or service to stride out all its market barriers and acquire plenty of customers. In view of the recent rage of mobile applications, this article talks about how an iOS app can be more beneficial for a business and make it a fortunate venture.

While most mobile users are drawn towards the chic iPhones loaded with premium features, launching an app rightly targeting the iOS devices can gain you a lot. You can be popular in a day and have a climbing number of customers for your products or services. No doubt, the tech giant Google has also been equally competent in revolutionising the domain of mobiles and showed up with trailblazing Android devices. Its massively popular ‘Play Store’ nearly has over 2.5 million of apps compared to that of 1.8 million in the Apple’s App Store, according to Statista. However, still, app marketers in Australia advocate the development of iPhone apps if a business wants to make its online presence globally felt.

 

Hereafter, pulling out the probable reasons from businesses and app experts, we’ve explained why iOS app development is more preferable, especially when one wants to make more money.

Promising customer experiences

In concern to the iPhones and iPad devices, users are always spellbound with their smooth user experiences. Thus, every app pushed into the market targeting the iOS are developed at par the standards of Apple. With world-class services, Apple ensures that each of the users onboarding the app face the minimum hassle.

Apple ensures security and consistency of apps

Apple makes it sure to reflect supreme security in all its devices and inbuilt apps. So, isn’t is obvious that all apps targeted to iOS devices should adhere to its security standards too? The app developers thus take special care to work in adherence with Apple’s guidelines while crafting the apps and as a result, they are outstandingly secure and are consistent in quality.

Besides, thanks to the closed ecosystem of Apple, any apps have minimum chances to encounter data breaches.

Download charges levied by Apple

Apps ensued to be run on iOS devices can allow their owners to earn some money because the App Store charges users for downloading an app unlike the Play Store, where a lot of the apps are free. Even if it can result in the lesser acquisition of customers, but the paid users engage more and are retained for longer. So, a business owner can catch more up loyal customers than any free apps.

Apps’ performance can be evaluated

The businesses owning iOS apps can even evaluate their performances. Subsequently, they can release new updates or improvements or additional features in the apps to make them even better. Having access to the performance parameters of apps, the app development companies can find out easily and timely what’s wrong in them and what can be done!

Advanced visual effects

Any apps in the iPhone or iPad devices get better or enhanced visualisation because of the high-screen resolution and notch displays. Thus, any day, iOS devices make an app look more sophisticated and eye-catchy, adding to its unique design and look.

These are clear reasons why going for iPhone or iPad app development can be a wiser decision for your business. While no doubt, Apple’s brand prominence with its inherent App Store is a  fact that makes every iOS app profitable by acquiring more premium users for businesses, however, let’s not forget not about Android apps development that is still now throbbing in the market with the biggest share, for being affordable to small/mid-sized business.

Alex Forsyth is an iPhone app developer in Sydney, working at Envertis, a renowned mobile app development company in Australia that has been transforming bewildering app ideas into reality.

Read this article to know what are the avant-garde technologies that an expert mobile app development firm uses to build strong applications.

Swift

Developing an app for iOS devices becomes the easiest with the Swift language. It is Apple specific and is build with some advanced features which help to build apps with minimal coding. Besides, it is easy to reuse the code, that is great for maintaining the site. Besides, Swift ensures that code is readable, and provides security of coding which is responsible for delivering high-end performance in the apps.

Kotlin

A very new programming language that came following Java, Kotlin is full-fledged supported by Google and regarded as the second official programming language for Android. It has powerful and concise syntax, brings in great stability for Android Studio, which is why it is suitable for existing as well as new applications. Besides, Kotlin is suitable for any Java-based apps too due to its interoperability.

Android SDK

To write applications that are incorporated with the latest features of smartphones ranges, developers need to have the SDK for each Android version and phone. The various components of the Android SDK can be later downloaded along with other third-party add-ons.

While the above are tools needed for app development, tools for AI or AR can’t be forgotten.

Vuforia

It is the SDK for integrating AR effects in an app using the technology of Computer Vision which will be helpful in tracking a broad range of images and 3D objects. With support for all major Android and iOS devices including wearables, Vuforia delivers best-in-class visual experiences.

This was just a short glance at a few tools! There are many more to add to the list.

Whether you want a  native app, cross-platform or a hybrid, which technology stack to choose is a bit difficult decision. Well, discussing your project idea with an app development company is well enough and they will only lead to the final app product. So, the first thing you need to do to get an app developed is hiring a team with hands-on expertise in these latest tools.


Alex Forsyth is one of the iOS app developers in Sydney, who has been working in challenging mobile app development projects for Envertis for more than 5 years and knows what’s the exact trend in the industry.

This article is going to highlight how mobile apps are changing the landscape of food delivery industries nowadays. This article will show which types of apps work best for this industry.

“There is no love sincerer than the love of food.” - George Bernard Shaw.

Well, what if you are hungry but too busy or maybe lazy to go out? Simply, unlock your smartphone, go to your favourite food delivery app, and just order the food online for which you are craving!

Yes, only a few clicks and your food will be delivered to your door! How cool is that!

According to a recently made research, almost 26% of people order foods online once a week, and over 24% of people order twice or thrice a week!

Obviously, these facts depict the immense popularity of online food ordering and these days, the number of people ordering food online is only growing steadily. Check out the following statistics presented by Statista that shows the food ordering frequency diagram.

It clearly reflects the reason for the growing popularity of online food delivery apps.

But what types of mobile apps work best for this food delivery industry is one of the basic questions that gets triggered. Read on to get your answer.

Mainly, there are four types of apps, which play crucial roles in the food delivery industry.

Apps for third-party delivery from the restaurants

Today, plenty of apps offer a range of meal choices that you can order from various restaurants. Be it office, homes, or parks - the food will be delivered to your preferred and mentioned location. Sometimes, such apps provide various coupon codes using which the app users can get a significant discount on the ordered foods.  

In most of the cases, the steps being followed in such apps are

• Entering the address, where the food will be delivered
• Selecting a restaurant
• Place an order online and enjoy your food!

Delivery of locally cooked meals

You can take examples of Munchery, Sprig, Domino’s Pizza etc. Such startups or restaurants cook and sell own dishes. Well, it is true that a dedicated restaurant app will only show the food options available in that particular restaurant only. For instance, from the Domino’s Pizza app, you can order foods available at Domino’s only, not from some other restaurants.

In case of these types of apps, not only the food delivery is much faster but also at a comparatively lower price than other services. Why? It is because they mostly make money on the sold meals, not on the logistics offered. Moreover, if the billing amount reaches a certain figure, app users can enjoy food delivery at free of cost as well.

In most of the cases, the steps being followed in such apps are:

• Choosing the meal
• The restaurant will prepare the food
• Get your food delivered at your doorstep

Combination of home cooking and delivery

Plated is an app which does not deliver you ready-made dishes like most of the food delivery apps. Instead of that, it provides you with the best chef-special recipes from which you can choose anything.

Everyone loves freshly cooked meals and apps like Plated are gaining popularity only because of it as the users can enjoy a meal cooked in the way they want. Cooking special dishes has never been this easier!

How do such apps work? Well, you will be delivered all the fresh ingredients required to prepare the selected recipe. Also, you will get step-by-step instructions on how to cook the selected dish.

Thus, you do not have to go to the supermarket to buy the ingredients as you will be getting everything at your doorstep in the right proportion.

In most of the cases, the steps being followed in such apps are:

• Select an original recipe
• Get exactly what you need to prepare the dish
• Enjoy freshly cooked chef-special meals

Grocery delivery apps

This does not exactly fit the category of food delivery app but definitely is quite popular among the customers. To cook your dish you will need ingredients. But you do not have to step out from your home to buy all these things as all the ingredients you can order online and get delivered at the doorstep. Also, you will get fast delivery of the grocery items.

So, if you are thinking of building a food delivery app, first, you need to decide which type of app you want to build and accordingly make a plan. Consult with a trusted mobile app development company and talk to the best app developers. They will definitely help you out to turn your app idea into a reality.

Alex Forsyth is an experienced iPad and iPhone app developer in Sydney who is also proficient in building Android apps. Presently, he is working with Envertis, a renowned app development company in Australia and leading a team of the best Australian app developers. For app consultation, planning, development, maintenance, and support, you can reach to these app experts.