This article is going to highlight a few important facts that are important to know before mobile app development. Read on to make sure you make the right mobile app for your business.

Well, mobile optimisation for industry-specific businesses is no more a new concept. From the past few years, most businesses are trying to do it successfully. While some have achieved to retarget their customers via mobile apps, some are still struggling to boost the rate of mobile conversion.

Ipsos is a global market research firm that has recently conducted a survey on mobile app users to understand the market trend. These facts will be really helpful for you if you are thinking of getting started with mobile app development for your business. 

These facts will be helpful for you if you are confused about the target market or not sure what type of apps are at present in huge demand.

Here’s a quick sneak peek to the stats.

<Some Useful Facts on Mobile Apps>

• 66% of all smartphone users use gaming, sports, news, or other entertainment apps
• 81% of app users agree that they are the main shopper in their household
• 49% of app users are female and the rest 51% of the app users are male
• 80% of all gaming app users use gaming apps at least once a day
• 52% of gaming app users are women
• Apps drive frequent ‘snacking’ behaviour with some app users coming back to their favourite app 2 to 3X a day
• On average, less than one hour a day is spent on gaming, sports, entertainment, and news apps collectively 

Fact 1: Entertaining apps are more popular

The survey report by Ipsos clearly reflects that users prefer to use entertaining apps more than any other mobile application. According to the report, 66% of all smartphone users use gaming, sports, news, or other entertainment apps. 

While developing mobile apps, keeping this fact in your mind will be beneficial for your business.

Fact 2: Reach household shoppers with your mobile app

If you are an eCommerce business owner and still do not have a dedicated business app, get it ASAP! The market analysis report by Ipsos indicated that shoppers these days prefer to shop through their smartphones more than their desktops.  Almost 81% of app users agree that they are the main shopper in their household.

Hence, target your customers through an intuitive eCommerce app that has impressive navigation for a quick online shopping experience. 

Fact 3: Mobile apps are equally popular among both women and men

As per the market research report, 49% of app users are female and the rest 51% of the app users are male. This stat clearly shows mobile apps are almost equally popular among both women and men. 

So, while developing a mobile app, keep the target audience in mind, understand who uses the app regularly. 

Fact 4: gaming apps are probably the most popular

Well, this stat may blow your mind! Why? Because gamers are not who you think they are. The report published by Ipsos depicted that 52% of gaming app users are women. Another interesting stat is that 80% of all gaming app users use gaming apps at least once a day. 

So, if you are thinking of developing a gaming application, do not just focus on male users! 

Fact 5: Throughout the day, mobile apps keep users coming back

According to Ipsos’s market analysis report,

• Apps drive frequent ‘snacking’ behaviour with some app users coming back to their favourite app 2 to 3X a day
• On average, less than one hour a day is spent on gaming, sports, entertainment, and news apps collectively

Once the app is developed, you need to work on bringing traffic to your mobile application. Throughout the day, make the app users come on your app repeatedly so that there are more chances of turning the regular users into potential customers.

Candy Crush game application is a perfect instance of such snacking behaviour. This game sends a push notification to users when life is refilled. This is just perfect for making users want to come back and play the game again.

Wrapping Up

All the aforementioned facts depict people’s consumer behaviour, when and how people like to use apps, what people’s preferences are etc. Hopefully, these facts will be beneficial for your mobile app development.

Alex Forsyth is an experienced mobile app developer, who is presently working with Envertis, a leading company for Android and iPhone app development in Sydney. Starting from app conceptualisation to app development to support and maintenance - get everything from the team of best Australian app developers.

This article tries to explain the advanced real-time features that app owners should be considering today to make their apps more lively and engaging.

Apps that give more chances to users to interact real-time are more successful than those which do not. Technology has been evolving fast and apps are no exception to that. Over the years, apps developers around the world are toiling hard to bring in improvements and features that can help an app work like a pro agent for any service or consumer products. Real-time features, that allows users to interact and utilise any service via the app in their actual time is one such great improvement the world witnessed. Most companies owning a mobile app are deploying them with instant features that will facilitate real-time engagement between the app and the users.

However, anyone, thinking to have some real-time features in their app needs to know first what they are actually.

Actual on-time feed

Mostly needed in mass-related or media apps, this feature will allow the users to be updated with real-time information, wherever they are. This must be added with the scheme of multi-user collaboration, which will allow everyone to add, edit, delete or update data simultaneously. With everyone able to put up information from their own end in the feed, the app gets a huge feed of all real-time data and information.

Push notifications

This too comes as a very crucial real-time feature for every modernised app which lets the users to be informed about the new things in the app. For instance, a new feature addition, any discount, promo offers, etc. Businesses can utilise push notifications for enhancing their retention.

Live Chat

Instant messaging or live chat feature is another affluent feature to integrate into your app which can help users engage with type texts, voice calls, video calls, and even group chats. They can even send away files, audios or videos. Real-time chatting enhances the collaboration of the users with the app and helps them better in availing the on-demand services.

Live streaming

This has become another much-needed feature for any advanced app in areas like travel, real estate, shopping and entertainment. Videos simply allow users to receive data with deeper interactions.

Order or Process Tracking

Live order status is another essential real-time feature highly relevant for on-demand service or product delivery apps. While business owners send their executives to deliver their product, the users can track the shipping and delivery information. The GPS feature of the phone needs to be integrated with the app’s interface to make tracking experience possible.  

No doubt, real-time features are taking app experiences to a whole new level. Thus, any app that fails to integrate any one of these is sure to lag behind when the expectations of people are growing too much.

Johan Smith is an expert app developer at GetAProgrammer, a renowned Android and iPhone app development company in Australia, that is helping businesses for years to signify their digital presence with exemplary mobile apps.

Vision & Solutions is one of the top leading firms of iPhone development in Australia. The basic objective of our team is to build next-generation iPhone apps that can help the digital enterprise to generate better potential, productivity, and revenue. We collaborate with startups, businesses, and enterprises to build comprehensive and purpose-driven iOS app solutions.

Why choose us?

• We tailor customised and intuitive user-experience in our mobile app solutions to achieve your business goals
• Our team experts pay attention to understanding what you need so as to end up delivering the best result
• Consistent communication service over phone, email or live chat portal to allow customers to interact with the development team about the project status and changes

To know what else do we serve, contact us shortly. Check out our portfolio to know about our previous project leads and achievements. We work on to deliver solutions you won’t regret investing in.

Contact Details
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St Leonards,
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