Universally, it goes without saying that a face is the most crucial factor for an immediate first impression. Unarguably, in the Amazon marketplace, that first impression of a product is all a buyer needs to make a split decision about it. The conversion rates of your amazon listings are heavily dependent on your Amazon product photography and brand image, but most of all, the face of your Main Image.
The game is now more challenging than ever. More than 50% of Amazon sales are contributed by third-party sellers, making a massive number of over 2.5 million sellers. One better and more competitive than the next. So how is one supposed to stand out in the crowd after all?
As an invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page, amazon search results, external search engines, thumbnails, etc. Therefore, your target must be equally diversified. No matter where it shall appear, it has to look fantastic.
Let us divulge into the bag of tricks we have for producing unique and outstanding main images, so you could lock down maximum buyer attention and ultimately convert sales.
The first thing you need to do to make your main image stand out is to make sure you’re using a high-quality camera. A sharp-looking image is the first step in gaining customer trust. It delivers the message of confidence and will move the potential buyer to subconsciously create a connection between product quality and high-quality image display.
A high-quality image works like an open book that will allow customers to observe every nook and crevice of the product to their satisfaction. Besides looking superb on the main product page, it will also appear more attractive in the search results page, making your listing stand out from the crowd.
The second thing you can do is make use of professional editing services. Ensure your image is cropped with such finesse that your audience is convinced of a naturally white background, leave no room for doubt. Poor cropping skills produce an extremely undesirable effect on the customer, leaving them with the impression your service is of low quality.
What you have to do next is eliminate any extra blank space within the frame to give maximum product coverage. This will make your product appear more bold and prominent on the main image. Amazon itself recommends covering 85% of the main image with product photography. We recommend you push it as high as the frame allows without overcompensating visibility, of course. The buyers are more likely to choose your product by simply being prompted to look at the bolder image among other competitors. This way, your chances increase significantly in getting more clicks than them.
Differentiation by a unique angle is a bold and creative idea. Shooting your product from a creative angle can help you grab the buyers’ attention and increase your click-through rate. After all, standing out from the crowd is your target here. Why not do something fun to help it? Although keep in mind that this shoot should still comply with the Amazon guidelines and display your product’s face as clear as possible.
The last thing you cannot afford to miss out on optimizing your main image is to Split Test your shortlisted choices. No matter how good looking the main image you think is, you can’t know if it's the right choice until you split test them. You may use testing tools such as Pikfoo to split test the main image. This way, you can attain results instantly, or you can use 30 days for the first image and 30 days on the next image live on amazon. This should provide you with accurate results to help you check which image is performing better.
Keeping the Amazon guidelines in mind, we understand that there might not be much you can do for your main image since Amazon does not allow extra visuals other than the product itself. Many sellers make the mistake of including icons, badges, text, or props in their images to make it stand out, but we advise against it. Amazon can suppress such listings during randomized checkups anytime. It seems rightfully tricky to make your main image stand out when the only thing allowed is just a bland photograph of your product devoid of external help.
It cannot be stressed enough that your main image is everything. Hopefully, now that you have a few tricks up your sleeve, you will find it easier to make your Amazon Listing stand out. And remember not to shy away from asking for professional help if you need it—we expertise in Product Photography For Amazon and professional editing services.
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The eCommerce industry can be described as a fully customer-driven industry. Online consumers form the backbone of the internet shopping industry and there is no stopping in the expansion of the online market. To convince the buyers, the sellers need to provide them with numerous choices and shopping convenience.
This is where Amazon listing optimization is required to bring out the product variations to the buyers. Amazon product variations facilitate brands to exhibit their variations of the same product to the buyers.
Now how to optimize the listings along with Amazon PPC campaign? This article will cover the important points related to listings and how you can optimize them.
Creating listing with variations of Amazon products brings out several advantages for both the sellers and the buyers. Here the top 3 advantages of variation Amazon products:
There can be products that are buried in the search results and customers often do not find those products in their relevant search results. As a result, the customers miss the products and this can be a problem. Amazon listing optimization can help bring out the products up in the search results and increase the chances of purchase.
It is important to keep the customer’s attention to your products and this can be achieved by variating the product listing in Amazon. Along with the Amazon PPC campaign, you can combine Amazon listing optimization and increase the time your customers stay on your product page. Remember that the longer the customer will longer on your page, the higher are the chances of conversions.
By the time we have tweaked the product variation listing in Amazon, you must remember that your ultimate goal is to increase the sales of your Amazon products. You have increased the visibility of your products and tweaked the conversions as well. Now the listing variations will drive in sales by combing with your Amazon PPC campaign.
Wondering how the properly optimize your Amazon listings with variations? Here are the top suggestions related to Amazon listing optimization so that you can streamline your products for optimum performance.
Organizing your products is easier now. You will find numerous themes available based on parameters such as color, size, and product weight. Make sure that the products you are selling to the customers fall in one of these variations. Strategically organizing your listings based on the themes will contribute to the convenience of the customers and they will no longer be confused with their purchases.
Still not sure about how your customers will perceive your listing with variations? Well simply go for the testing of user experience under Amazon listing optimization. For instance, if you have two or more themes on your product listing, make sure that your customers are not confused with the color, size, and product weight. Have a look at your top-performing competitors and explore their variations as well.
The ultimate goal of variating your Amazon listing is to facilitate the transactions of your customers. You must concentrate on setting up the product variations which are quite easy to navigate and this reducing the confusion related to the purchase process. Remember that if your customers feel disappointed with the experience, then your reviews will be negatively impacted.
This article sums up the top methods you can use while you perform Amazon listing optimization. AmzOneStep suggests combining your variations along with your Amazon PPC campaign to get the desired results. Remember to adhere to the above-mentioned points and carefully investigate your competitor's variations as well.