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text 2021-11-16 07:42
All-inclusive Insights on Beacons: Types, Advantages, and Use Cases!

 

 

Beacons happen to be an integral component of IoT technology and are transforming the functioning of diverse industrial domains at a fast pace. The concept of Beacon was launched in 2013 by Apple and has progressed a long way since then. Take a look at these amazing stats concerning beacon technology.

 

A 2020 report by Statista states: “The market value of Beacons technology was 519.6 million USD in 2016 and is expected to grow at a CAGR of 59.8% such that the market value will shoot up to 56.6 Billion USD by 2026.”

 

This post takes you on an insightful journey into the world of Beacons! So, let’s explore comprehensive aspects of the Beacon technology – types of Beacons, benefits of Beacons, IoT applications using beacons, and many more.

 

What are Beacons?

 

A Beacon is a small wireless device that continually transmits a radio signal displaying its presence with its unique ID. This signal is captured by nearby smart devices, mostly smartphones that use BLE (Bluetooth Low Energy) technology. The smartphone device detects the signal sent by the beacon by reading its identification number (ID) and then calculates how far away the beacon is located. Based on this information, an action is triggered on a mobile app compatible with a beacon.

 

Beacons utilize proximity technology for detecting human presence within close vicinity and then trigger pre-set actions for delivering contextual, informational, and personalized experiences. As such, beacons are employed in IoT (Internet of Things) networks as well as outdoor/indoor positioning systems.

 

Types of Beacons

 

There exists a wide variety of beacons. Beacons vary as per their size, use cases, battery life, and degree of resistance to exogenous factors. Take a look at the different variants of beacons that emerged to accommodate diverse business requirements!

 

  • Standard beacons are devices sized like a Wi-Fi router or even smaller and are used for indoor tracking and proximity solutions.
  • Small-sized portable beacons that are as big as a large sticker or a credit card are utilized for proximity solutions and asset tracking.
  • USB beacons are portable, small in size, and can be promptly deployed. These are used for asset tracking and proximity solutions.
  • Sticker beacons happen to be the smallest beacons available and are used for asset tracking.
  • AI-empowered beacon is a machine learning-empowered device capable of detecting various gestures as well as movements.
  • Video beacons refer to the devices that are plugged within the back of a screen for delivering digital signage and providing contextual visual information. For instance, the users of a beacon-enabled app receive personalized offers when they appear near the display screen of an eatery.
  • Dedicated beacons are devices that are resistant to exogenous factors like water, dust, shattering, and antistatic/UV. These serve as proximity solutions in harsh eco-systems and are employed for indoor tracking.
  • Parent beacons are as big as Wi-Fi routers. They are used for tracking other beacons, gathering data, and then storing it in the cloud, etc.

 

The Basic Components of a Beacon and their Roles

 

A beacon consists of a battery-powered small ARM computer with a CPU and a Bluetooth Smart connectivity module. And, for running this module, firmware is installed within beacons. Its computing power is limited as the maximum Bluetooth Smart playout is only 257 bytes – inadequate for inserting media content. Therefore, it can be used to encrypt a beacon’s ID and process sensor data. There exists a small antenna within the CPU which is designed for broadcasting electromagnetic waves with a length and frequency of 2.4 GHz radio waves. On account of the RSSI (Received Signal Strength Indicator) estimate, this technology is useful for location and mapping services.

 

The eco-system of the beacon technology consists of an SDK, beacon devices, and back-end management tools. Also, noise-reduction algorithms are present to smoothen the signals and lead to fairer outcomes. 

 

How does a Beacon function?

 

A beacon continuously broadcasts an identifier – a unique ID number. Once, a mobile device picks up the identifier and gets connected; the beacon accomplishes the function that it has been programmed to execute. When a user enters the zone where an IoT network containing beacons or a positioning system is established; they receive a code through a text message on their mobile devices. Such a message can be sent only via a mobile app in the form of a push notification.

 

Beacon IoT apps are installed within smartphone operating systems following any one of the beacon standards – iBeacon standard for Apple smartphone devices: iOS7 and higher versions; and Eddystone standard for Android mobile devices: Android4 onwards. Lastly, the smartphone user must give permission for enabling beacon-based notifications and using a particular positioning system.

 

Beacons: Use Cases

 

 

Smart Shelves

 

Beacon-infused smart shelves assist retailers to comprehend consumer preferences, identify customer demands, and enable speedy and effortless tracking as well as stock control.

 

Such shelves are powered with an RFID (Radio Frequency Identification Reader) that can be embedded either into the shelf or placed over/below/behind the shelf. This reader is used for scanning the targeted commodities placed on the shelf and then notifying the backend system of those items.

 

Indoor Tracking

 

Google maps, the most commonly used tracking and navigation tool possesses certain limitations: It’s incapable of tracking within concrete areas like buildings and fails to provide point-to-point navigation across short distances. All these shortcomings of Google maps are fulfilled by beacon-powered solutions used for indoor tracking in areas such as malls, exhibitions, hospital spaces, resorts, hotels, huge organizations, airports, etc.

 

Beacons are installed within the building which sends Bluetooth signals to the users’ smartphones such that the positioning data is directly displayed on the mobile screens. Here, the signal strength measurement is used for localization. Moreover, the device can transfer data to platforms where the collected data is intelligently processed. When the position is determined the accuracy of a client-based process is one to three meters and the range is up to three meters. It detects the present floor too.

 

Implementation in the Educational Sector

 

This technology facilitates the functioning of educational institutes such as colleges, universities, training institutes, etc. Beacon devices placed in each class can replace traditional notice boards used for broadcasting important information like administrative posts, time-tables, upcoming activities, etc. to the students via push notifications; conducting automatic attendance using timestamps; and many more.

 

Healthcare Sector Implementation

 

Coming to the healthcare sector, beacons embedded within mobile devices of the medical facility enable efficient equipment tracking. Moreover, a beacon can load the patients’ medical records/history into the doctor’s iPad immediately after the practitioner enters the patients’ room and remove those records after the doctor leaves the room. Beacons are also immensely useful in helping patients as well as visitors to navigate through large corridors of hospital spaces by providing them location guidance through maps.

 

Benefits of Beacons

 

Collection of advanced Customer Data

 

The positional accuracy of beacons allows retailers to collect reliable information about consumer in-store behavior. This data plays a crucial role in enhancing your in-store layout and product listings, improving your customer experience, designing effective marketing campaigns, and thereby accelerating in-store conversions.

 

Enhanced Offline-visibility concerning Google Ads

 

Business brands that connect their beacon signals to the Google Ads account gain handy insights about the offline activity of the searchers and track their in-store visits. Tracking the interaction points of the visitors who have clicked your digital ad campaigns provides one an idea of the effectiveness of your campaign and helps you to identify the areas of improvement so that they can tailor their marketing strategy accordingly. This is how beacon-empowered online marketing strategies are directly linked to offline attribution.

 

Advantages for Consumers

 

Beacons allow consumers a personalized interaction during their shopping experience thereby improving the UX to a great extent. Targeted/customized ads from their preferable brands provide customers the flexibility to choose wisely while offline as well as online purchasing and hence, helps in building familiarity, trust, and security.

 

Final Verdict

 

Tech giants like Google and Apple are promoting the Beacon technology in full swing and the outcome is obvious – businesses across various domains are leveraging its promising potential. Would you also like to reap the benefits of this amazing technology? Well, reach out to Biz4Solutions, a prominent offshore software development services in India and U.S.A, for our customized software solutions using this beacon technology.

 

To know more about our core technologies, refer to links below:

 

RoR App Development Company

 

Swift App Development Company

 

Java App Development Company

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review 2021-07-24 21:13
The List of Things That Will Not Change
The List of Things That Will Not Change - Rebecca Stead

As I’ve grown older, I realize how my perspective has changed, especially when I read different genres and consider which character I am relating to the most. When I read Middle Grade fiction, there is still a tiny part of me that unabashedly relates to the main character, despite what my appearance would lead you to believe. In Rebecca Stead’s newest book, I am acutely aware of being a parent, and in awe of the kindness, empathy, and generosity she has given to her characters. The “list” provides a brilliant device for Bea to work through the lows and highs of divorce and new beginnings. Stead, with her sharp, moving and compelling writing, shows all of us how to approach a complicated life with grace and humor.

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review 2021-06-29 03:01
The Past And Other Things That Should Stay Buried - Shaun David Hutchinson
The Past and Other Things that Should Stay Buried - Shaun David Hutchinson
What an incredible story of friendship and love.
I wasn't sure I was going to enjoy this book. Not the biggest ghost story/zombie lover, but let me tell you how well this story was written. You know when you're younger, and you get a boyfriend or girlfriend and they become your world. Your friends always take a back seat, so-to-speak. It always happens, not purposely, but still.  Now imagine if that friend of yours died suddenly. You'd be so stunned at how to deal, so many unsaid things.
Well, this story does that with an unusual twist. 
That twist actually turned out to be good too! I devoured this book, 'cause I had to know what was going to happen. Would they get a resolution? 
Every question was answered and it is now one of my favorites from this author!
On a side note, I had no idea I was reading a LGBTQ book during Pride month and that made me smile too! Love Is Love!
 
 
Source: www.fredasvoice.com/2021/06/the-past-and-other-things-that-should.html
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text 2021-06-02 08:55
Internet of Things (IoT) Market With A CAGR Of 15.2% During 2012 - 2024

Synopsis:

 

The global Internet of Things (IoT) Market scope was projected at US$ 605.69 billion in 2014. It is expected to reach US$ 1.88 trillion by 2022 with a CAGR of 15.2% during the completion of the prediction period. The idea of IoT has transformed the manner, organizations through business verticals. It assists organizations in growing working efficiency and enhancing business results.

 

The whole lot of business verticals are experiencing a vast alteration in a proposal to deliver reachable, excellent, and reasonable services to their clienteles. New-fangled uses, an outcome of innovative technology, are being developed to discourse altering necessities of the business. IoT, in grouping with big data and cloud computing, is making profitable openings for the organizations. The growing number of connected devices and the propagation of smartphones have funded considerably to the growth of IoT.

 

Manufacturing sector inherently concentrating to growing their efficiency of business procedure and the productivity by way of optimal use of source. One of the important issue motivating the manufacturing sector in the direction of IoT empowered placements is having standardized and reliable united vision of the data and procedures for smooth admittance for maximum of the shareholders. The vendors of Industrial IoT have been attaining control above numerous varied industrial procedures by way of incorporating cutting-edge IoT platforms and resolutions to systematize industrialized processes.

 

IoT technology has been empowering retailers all over the world, to link to both - people and businesses. This permits retailers to increase understandings regarding the performance of the product and discover new-fangled methods of client engagement.

 

Classification:

 

The global Internet of Things market can be classified by Application Area, Platform, Service, Software Solution and Region. By Application Area, it can be classified as Smart mobility and transportation, Connected logistics, Smart energy and utilities, Smart retail, Smart manufacturing, Building and home automation, Banking and Financial Institutions (BFSI).By Platform, it can be classified as Network management, Device management, and Application management.

 

By Service, it can be classified as Managed service, Support and maintenance, Professional service, Consulting service, Deployment and integration. By Software Solution, it can be classified as Network bandwidth management, Data management, Real- time Streaming Analytics, Remote monitoring system, and Security solution.

 

Request a Free Sample Copy of Internet of Things (IoT) Market Report @ https://www.millioninsights.com/industry-reports/internet-of-things-iot-market/request-sample

 

Regional Lookout:

 

By Region the global Internet of Things (IoT) industry can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America griped the biggest share of market during the past year. The issues accountable for this development consist of technical progressions, speedy digitalization through business verticals, and growing acceptance of smart connected apparatuses that have additionally powered the development in this province. It has got enormous uses, everywhere in diverse businesses. For example, a storage and warehouse company, Lineage Logistics (U.S.A.) work together with Monnit Corporation for IoT empowered sensors. Monnit Corporation delivered Lineage Logistics vibration and temperature sensors.

 

Increasing demand for smart devices in the U.S.A and Canada pushes the market in North America. The province is expected to top the global market during the period of forecast. Large scale implementation of technologies for example Artificial Intelligence (AI) and Cloud computing in this area adds to the development of the IoT market.

 

A number of mergers & acquisitions (M&A) amongst foremost companies and IT companies in North America is additional reason motivating the market. On top of North America, additional provinces for example Europe and Asia Pacific are expected to develop substantially during the period of forecast.

 

Companies:

 

Some of the important companies for Internet of Things industry are Adore board, Google, IBM, Lexalytics, Sentiance, Cogito, Kairos, Beyond Verbal, Gorilla Technology, Microsoft, Sen Sum, NVISO, Tobii, Noldus Information Technology, I Motions, Cisco, Apple, Dell Technologies , Oracle, Affectiva, Intel Corporation, Hewlett Packard Enterprise, Google, Facebook, and Microsoft.

 

The report “Internet of Things (IoT) Market” is available now at https://www.millioninsights.com/industry-reports/internet-of-things-iot-market

 

Market Segment:

 

IoT Component Outlook (Revenue, USD Billion, 2012 - 2022)
• Devices
• Connectivity
• IT Services
• Platforms

 

IoT Application Outlook (Revenue, USD Billion, 2012 - 2022)
• Consumer Electronics
• Retail
• Manufacturing
• Transportation
• Healthcare
• Others

 

IoT Regional Outlook (Revenue, USD Billion, 2012 - 2022)
• North America
• Europe
• Asia Pacific
• Latin America
• MEA

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text 2021-02-03 06:58
Location of Things (LoT) Market Will Grow With A CAGR Of 34.07% Till 2025

The global location of things market size was valued at USD 5,562.1 million in 2016 and is expected to reach USD 71.6 billion by 2025, with a CAGR of 34.07%. The location of things market by indoor type includes indoor location and outdoor location. Business has changed color from the stereotype to a more vibrant and inclusive role thanks to penetrative power of internet and rolling out of Internet of Things (IoT) between devices. Internet of Things (IoT) convergence has extended beyond the ordinary to foster growth in a similar market-intensive identity named Location of Things (LoT) market giving detailed and incisive insights in social-media management (SMM) monitoring to real-time asset maintenance and there is no stopping growth in location of things market.

 

Expansion has led to device expression and remote location based authorization of device parameters and device-prioritization for instance covering connected cars, connected home, smart city, mobile advertising and ambient intelligence boosting technological upgrades in LoT market. Right from wearables and smart watches down to far-away vending machines, Internet of things has made a global impact in feeding user with health warnings and fitness-criteria down to customer touch points relaying vehicle-breakdown information with help of arithmetic program interface (API) wizards. This has set norms in industry growth with location of things.

 

Request a Free Sample Copy of Location of Things (LoT) Market Report @ https://www.millioninsights.com/industry-reports/location-of-things-lot-market/request-sample 

 

Advertising in every nook of the city with out of home (OOH) technology and IoT is gaining root. Traditional outmoded banner advertising becoming a tad unpopular, Location of things and IoT has left its indelible mark in famed hallmarks of advertising. Machine to Machine dependence enabling internet of things connectivity and device governance with devices frequently in touch with their counterparts present a full-bloom growth channel for Internet of Things (IoT) market.

 

On an upside Location of Things (LoT) market will gain increasingly due to personal vehicle connectivity with enhanced telecommunication and collaboration technologies and all-round gains are predicted. The location of things market by application includes navigation type, location based customer engagement and advertising platform, location based social media monitoring, IOT Asset Management and IOT Location Intelligence.

 

By vertical, location of things market includes government and public utilities, defense, transportation and logistics, industrial manufacturing, healthcare and life sciences, retail, BFSI, media and entertainment and others. By region, location of things market includes North America, Europe, Asia pacific, MEA and Latin America. As per industry news, Intel Capital is financing an IoT technological arm focusing on technology enunciation including 3D-scanning and biometric sensors, 3D biometric sensors and wearable sand IoT infrastructure start-ups. Software and services market will be a multi-billion dollar market and growth in number of interconnected devices will exhibit enhanced market drive.

 

By location, connected cities market is exhibiting profound growth in location of things market. Drivers to the location of things market are improved customer experience, simplification of supply chains and agile logistics with cost-cutting measures and productive all-round employee participation. Amongst other key industries, smart factories will contribute 7% to 8% of industry total. Key industries include Bosch Software Innovations GmbH, ESRI, Qualcomm Technologies, Wireless Logic, Ubisense Group, PLC, Google, Inc., IBM Corporation, Microsoft Corporation, Pitney Bowes, HERE, Telogis, and Tibco Software. Target audience in location of things market is application vendors, IOT provider companies, Academic and research institutes and Government associations.

 

For further inquiries, about - Global Location of Things (LoT) Industry Analysis, Size, Growth, Trends and Forecast 2014 - 2025, click on this link – https://www.millioninsights.com/industry-reports/location-of-things-lot-market 

 

Market Segment:

 

Application Outlook (Revenue, USD Million; 2014 - 2025)
• Mapping and Navigation
• Asset Management
• Location Intelligence
• Media and Marketing Engagement

 

Vertical Outlook (Revenue, USD Million; 2014 - 2025)
• Retail and Consumer Goods
• Government, Defense, and Utilities
• Manufacturing and Industrial
• Transportation and Logistics
• Healthcare
• Others

 

Regional Outlook (Revenue, USD Million; 2014 - 2025)
• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Mexico
• Middle East & Africa (MEA)

 

To read more reports of this category, Visit our blog: https://technologymediamarketresearchreports.blogspot.com 

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