Competitive content analysis is the process of analyzing your competitors’ content strategies in a structured way. Identify your competitors’ top-performing and low-performing content. It helps to keep your content fresh. It will ensure that any content you create is unique and valuable for your target audience. When starting a competitive content analysis, begin with a list of your direct and indirect competitors. A proper competitor content analysis also involves looking at key SEO metrics to identify any potential content gaps your site may have compared to your competition. If you’re interested in a content audit, or perhaps need a hand with your wider content marketing strategy, then it is propounded to connect with the professionals of a local SEO company in Denver, CO.