SEO is a crucial part of any marketing strategy since so many people start their queries on a search engine. White hat SEO refers to those that stay within the terms and conditions set by different search engines. White hat techniques work inside Google’s framework of ‘best practice’. White hat tactics involve providing quality content that users need. White hat strategies are often cheaper. They’re used for the long-term so you can build an organic presence around your website. Also, it provides a great experience for your visitors. If you want to make sure your site uses the right strategies, then it is best to consult with the experts of an SEO company in St Petersburg, FL.