Ten Deadly Marketing Sins
by:
Philip Kotler (author)
Format: ebook
ISBN:
9781283916516 (1283916517)
Publish date: January 1st 2004
Publisher: John Wiley & Sons
Pages no: 162
Edition language: English
I think the '10 deadly sins' are probably correct even if some of the solutions were a bit dated.A very quick read - 147 pages in big print with lots of boxes and subheadings (and about 20 blank pages).