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Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Marketing Strategy from the Masters
by: (author) (author) (author) (author) (author) (author)
Format: kindle
ASIN: B0047T86I8
Publisher: FT Press
Pages no: 1173
Edition language: English
Category:
Business
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Other editions (1)
Marketing Strategy from the Masters (Collection) - Philip Kotler
Books by Philip Kotler
Principles of Marketing - Philip Kotler, Gary Armstrong
Marketing Management - Philip Kotler, Kevin Lane Keller
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound - Martin Lindstrom, Philip Kotler
The Five Most Important Questions You Will Ever Ask about Your Organization: An Inspiring Tool for Organizations and the People Who Lead Them - Peter F. Drucker, Philip Kotler, Frances Hesselbein, James C. Collins, Judith Rodin, V. Kasturi Rangan, James M. Kouzes
Ten Deadly Marketing Sins: Signs and Solutions - Philip Kotler
Marketing Management: Millennium Edition... Marketing Management: Millennium Edition - Philip Kotler
Marketing: An Introduction, Student Valu... Marketing: An Introduction, Student Value Edition - Gary Armstrong, Philip Kotler
Strategic Marketing Management: The Fram... Strategic Marketing Management: The Framework - Alexander Chernev, Philip Kotler
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources - Neil G Kotler, Philip Kotler, Wendy I Kotler
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System - Philip Kotler
Books by Paul W. Farris
Marketing Metrics: Optimizing Price and Evaluating Advertising & Promotion Campaigns (Chapters 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W. Farris, Michael J. Moore
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
By Paul W. Farris Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) - Paul W. Farris
The Advertising Controversy: Evidence on the Economic Effects of Advertising - Mark S. Albion, Paul W. Farris
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions (Chapters 4, 6, 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
By Paul W. Farris Marketing Metrics: 50+ Metrics Every Executive Should Master (1st Edition) - Paul W. Farris
Marketing Metrics: 50+ Metrics Every Executive Should Master - Paul W. Farris, Phillip E. Pfeifer, Neil T. Bendle
Books by Phillip E. Pfeifer
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Quantitative Business Analysis: Text and Cases - Samuel Bodily, Phillip E. Pfeifer, Samuel Bodily
Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions (Chapters 4, 6, 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: 50+ Metrics Every Executive Should Master - Paul W. Farris, Phillip E. Pfeifer, Neil T. Bendle
Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: Optimizing Price and Evaluating Advertising & Promotion Campaigns (Chapters 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Books by Neil T. Bendle
Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: Optimizing Price and Evaluating Advertising & Promotion Campaigns (Chapters 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: 50+ Metrics Every Executive Should Master - Paul W. Farris, Phillip E. Pfeifer, Neil T. Bendle
Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions (Chapters 4, 6, 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Books by David J. Reibstein
Cases In Marketing Research - F.Stewart ... Cases In Marketing Research - F.Stewart De Bruicker, David J. Reibstein, Stewart DeBruicker
Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions (Chapters 4, 6, 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing, Concepts, Strategies, and Dec... Marketing, Concepts, Strategies, and Decisions - David J. Reibstein
Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: Optimizing Price and Evaluating Advertising & Promotion Campaigns (Chapters 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics and Financial Performance - Donald R. Lehmann, David J. Reibstein
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Books by Nancy R. Lee
Marketing in the Public Sector: A Roadmap for Improved Performance - Nancy R. Lee, Philip R. Kotler
Social Marketing: Influencing Behaviors for Good - Philip Kotler, Nancy R. Lee
Why Poverty Hurts Every One of Us - Philip Kotler, Nancy R. Lee
Social Marketing: Influencing Behaviors for Good - Nancy R. Lee, Philip A. Kotler
Marketing in the Public Sector: A Roadmap for Improved Performance - Philip Kotler, Nancy R. Lee
Social Marketing for Public Health Global: Global Trends and Success Stories - Philip Kotler, Nancy R. Lee
Social Marketing to Protect the Environment: What Works - Doug McKenzie-Mohr, Nancy R. Lee, Paul Wesley Schultz, Philip Kotler
Social Marketing: Improving the Quality of Life - Philip Kotler, Ned Roberto, Nancy Lee, Nancy R. Lee, Eduardo L. Roberto
Targeting the Top: Everything a Woman Ne... Targeting the Top: Everything a Woman Needs to Know to Develop a Successful Career in Business, Year After Year - Nancy R. Lee
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
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