The Selling of the President 1968
by:
Joe McGinniss (author)
Format: mass market paperback
ISBN:
9780671834371 (0671834371)
Publish date: March 28th 1980
Publisher: Simon & Schuster Adult Publishing Group
Edition language: English
I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I ...