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The Selling of the President 1968 - Joe McGinniss
The Selling of the President 1968
by: (author)
Format: paperback
ISBN: 9780671787752 (0671787756)
Publisher: Pocket Books
Edition language: English
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Community Reviews
EricCWelch
EricCWelch rated it
I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I ...
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