The Selling of the President 1968
by:
Joe McGinniss (author)
Format: paperback
ISBN:
9780671787752 (0671787756)
Publish date: June 15th 1974
Publisher: Pocket Books
Edition language: English
I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I ...