The Selling of the President
by:
Joe McGinniss (author)
Format: kindle
ASIN: B009DMSOOK
Publish date: September 18th 2012
Publisher: Byliner Classics
Pages no: 225
Edition language: English
I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I ...