The Selling of the President
by:
Joe McGinniss (author)
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
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Format: paperback
ISBN:
9780140112405 (0140112405)
Publish date: August 2nd 1988
Publisher: Penguin
Edition language: English
I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I ...
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