Framework for Marketing Management (5th Edition)
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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Format: paperback
ISBN:
9780132539302 (0132539306)
ASIN: 0132539306
Publish date: 2011-03-03
Publisher: Prentice Hall
Pages no: 360
Edition language: English
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 by Philip Kotler, Kevin Keller, now listed on BookLikes)