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Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10)
by: (author) (author) (author) (author)
Format: kindle
ISBN: 9780137147748
Publisher: Pearson Prentice Hall
Pages no: 384
Edition language: English
Bookstores:
Books by Paul W. Farris
Marketing Metrics: 50+ Metrics Every Executive Should Master - Paul W. Farris, Phillip E. Pfeifer, Neil T. Bendle
Advertising & Promotion Management: A Manager's Guide to Theory & Practice - Paul W. Farris
Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: Optimizing Price and Evaluating Advertising & Promotion Campaigns (Chapters 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W. Farris, Michael J. Moore
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
By Paul W. Farris Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) - Paul W. Farris
The Advertising Controversy: Evidence on the Economic Effects of Advertising - Mark S. Albion, Paul W. Farris
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Books by Bendle, Neil T.
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
Books by Pfeifer, Phillip E.
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
Books by Reibstein, David J.
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
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