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By Paul W. Farris Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) - Paul W. Farris
By Paul W. Farris Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
by: (author)
Format: hardcover
ISBN: 8601401426578
ASIN: B00N4FTZ6I
Publisher: Pearson FT Press
Edition language: English
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Books by Paul W. Farris
Advertising & Promotion Management: A Manager's Guide to Theory & Practice - Paul W. Farris
Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: Optimizing Price and Evaluating Advertising & Promotion Campaigns (Chapters 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W. Farris, Michael J. Moore
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
By Paul W. Farris Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) - Paul W. Farris
The Advertising Controversy: Evidence on the Economic Effects of Advertising - Mark S. Albion, Paul W. Farris
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions (Chapters 4, 6, 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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