I read this via a link I found in Debbie's blog roll. OH MAN.
She hit SO MANY of my sore points. I had to share a LOT.
Everything below is written by JM Gregoire and can be found here.
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Dear Indie Author Community,
Something bad is happening in the Indie Author Community. Several bad things, in fact, and if something isn’t said to you, you’re going to ruin your writing career before it ever gets started. What is about to follow in this letter is not an ‘I know everything’ bomb. This letter is to serve as what should be common sense for all of us. All of this I have learned through experience as a jaded reader, a disappointed fangirl, a pissed off book blogger, a screwed over event planner, a disgusted indie author PR rep, and a fellow indie author who wants to see the community as a whole succeed. This is an Open Letter meant to try to bring the Indie Author Community back to respectable place where we can all be taken seriously.
There are a good many indies out there I no longer have respect for. Now, to understand the gravity of that statement, you must understand this: I absolutely love indie authors. I love the basic idea – you can tell your story without the media or some suit telling you what to write and when to write it. The ‘we don’t need them’ mentality is one of the factors that kept me from even considering publishing years ago. When the self-publishing boom hit, I thought it was a fantastic idea! Take out the middle man and bring stories down to what it really should be – a relationship between the storyteller and their audience.
All of that being said, I have become all those things I have listed up above. A jaded reader because the market is being flooded with books that are not ready to be published. A disappointed fangirl because of all the authors that feel just because they’re published, they are somehow above everyone else…and treat them as such. A pissed off book blogger because once upon a time, writing reviews was FUN and now if I don’t like a book, I can’t just SAY SO (even POLITELY, mind you) without running the chance of having the author flat-out attack me and drag my name and the name of my book blog through every mud puddle they can find. A disgusted indie author PR rep because I keep watching indies spit in the face of the people who are the very reason they exist. A screwed over event planner because there are so many authors out there booking themselves for events and then not following through on their commitments. An indie author who is just sick of seeing her community drown itself.
As a person who is all of those things, I am offering up a few tidbits of advice here to maybe get us all back on track as a whole. I am not saying I am perfect. I am not saying I know everything. What I am saying is pull your head out of your ass and tap into that common sense thing your parents kept trying to teach you about.
Now, if anything I say here pisses you off, then you’re guilty of it. Point blank. If you’re not doing it, there’s no reason to get defensive, right? Take that as a red flag that you have veered off course and take this opportunity to right your path. You are only doing yourself a disservice, and in the end, it’s your own writing career you’re ruining.
SNIP
NOW COMES THE REALLY SHITTY PART….
QUIT BEING AN ASSHOLE!
Oh my GAWD! This bit of advice comes with a few different bullet points. From a PR/Marketing perspective, all of the bullet points make you a PR NIGHTMARE. Especially number two and number three!
First Bullet Point – You are a company, your books are your product, your readers are your customers. The breakdown is as simple as that. In any other retail environment, an employee would be FIRED ON THE SPOT for acting like an asshole to a customer. So why, in the name of ALL THAT IS UNHOLY, are you doing it to your readers???? Basic Marketing 101 teaches you ‘do not piss off thy customer’. They will stop buying from you. In what has become an endless sea of authors, you are not special. Acting like a jackass and insulting your readers by being a nasty puke online is going to accomplish nothing but make your readers leave you in the dust and move on to the next author. The nicer author. The author that treats their readers with the respect they deserve as HUMAN BEINGS. Not to mention the fact that those PEOPLE are also what fatten your bank account every time you get a royalty payment. So, why the hell are you biting the hand that feeds you??? It’s not all that hard to just be nice. If you’re not a nice person, THEN GET OFF OF SOCIAL MEDIA before you become a permanent fixture in your local blog’s next Authors Behaving Badly spotlight.