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text 2014-03-21 06:19
Insurance Tips at Dyman and Associates: 6 Tips for Effective Personalization

Public and previously shared data offer potential benefits to consumers and opportunities for service providers to offer value-added services; however consumers' responses range from neutral to negative, Celent says.

 

Research firm Celent recently surveyed consumers about their willingness to share personal data, and to test eight potential messages financial services firms might offer to them, leveraging the consumers’ data. Insurance Rates at Dyman and Associates

 

The results show that most people don’t like receiving the messages Celent prepared for them, with only one receiving an average score of neutral, with the others seeing less favorable responses.

 

The message Celent sent were designed to leverage data that is already is being shared, either publicly or through data aggregators, with financial services companies .The firm sent eight messages as part of the survey, and asked respondents to rate them in terms of whether they liked or disliked the messages.

 

Some samples of messages the company sent:

 

- “We noted you have checked in at a location outside the country, so we have pre-authorized your credit card for use there."

 

- "The item you just purchased is available for 10 percent less a short distance from your current location, click here for more details."

 

- "We noticed you have visited four gambling websites recently. Your profile suggests that you may be susceptible to gambling addiction. Click here to talk to someone about coping strategies. In the meantime, we've now stopped these websites from charging your cards."

 

Celent offers a few key observations that might be useful for companies looking to communicate with customers in this way:

 

- Most people do not like receiving these messages, so they should be offered as an opt-in service, if at all.

 

- Target social media users rather than smartphone owners.

 

- Younger consumers are more likely to respond positively.

 

- Look to people already collecting or sharing data for financial products.

 

- If you are using location data, look to people sharing that data already.

 

- Avoid criticizing the recipients’ behavior.

 

“It’s fair to say that the average response to receiving the messages prepared by Celent was neutral or negative,” Celent said. “No message received a positive average response.” Still, some respondents like the idea of receiving these messages, so there is potential for success in reaching out this way, Celent said.

 

“Any financial institution looking to leverage data in this way to share context-aware messaging with customers must consider when to intervene and the phrasing of the message,” Celent says. “There will be a vanguard of consumers who want these messages and like them.”

 

Do you own a business? Is it running and doing successfully? Wanting a company that works for your business as diligent as you are? No need to worry and choose Dyman and Associates Insurance. We will assure you that you have chosen leading Business Insurance.

 

 

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text 2013-09-27 17:33
How to change colour of text on your banner

I know I said won't post more tutorials. I feel genueinly guilty for filling your feed with book-unrelated stuff. I'm sorry for spamming, but someone actually had problem with this. Specificity. And since solution is incredibly easy, I thought I'd share.

 

 

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Source: anhec.booklikes.com/post/423482/how-to-change-colour-of-text-on-your-banner
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text 2013-09-25 21:49
[REBLOG from booklikes] New Personalization Features: Add Your Pages & Half Star Rating

We’re happy to announce that we have prepared two new features for you: half star rating system and adding new pages.

 

ERGO: MAKE A PROFILE/ABOUT ME WITHOUT MESSING WITH HTML!

 

(*Yes, I feel like a total idiot now. Not that it took huge effort, but still... I give up. I'm hopeless.

 

*this wasn't a part of the original post*)

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text 2013-09-25 17:47
New Personalization Features: Add Your Pages & Half Star Rating

Rose's Notes: Guys, I'm reblogging this because someone asked about having to add static pages (About Me, Profiles, Review Policies, etc.) on a profile: this is the function of pages on site, as far as I can tell. Read onward from this post from BookLikes staff to find out more about it and the half-star feature.

 

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text 2013-03-22 08:38
New Personalization Features: Add Your Pages & Half Star Rating

We’re happy to announce that we have prepared two new features for you: half star rating system and adding new pages.

 

We hope you’ll enjoy rating and reviewing books with ½ stars (although we still count on many 5 star book reviews) and if Blog, Shelf, Timeline sites are not enough for you, you can add a new page or even two to your existing personal webpage. New pages can be used as you wish, e.g. as “About Me” page or "Disclaimer" (we know it’s especially important for German BookLikers who want to use their own domains).


To add new Page go to a new tab in Settings: Pages and make it happen by adding Page’s title, address, text or URL and clicking “Add Page”. Simple! New site will pop up in your Menu in public view of your webpage next to Blog, Shelf and Timeline.

 

The new page won’t be visible in Dashboard view in the upper navigation bar but you can manage them, modify, add new and delete them any time you want in your Pages Settings

 

If you have any questions drop us a line in comments below.

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