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The Elusive Fan: Reinventing Sports in a Crowded Marketplace - Irving Rein, Philip Kotler
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by: (author) (author)
Format: hardcover
ISBN: 9780071454094 (0071454098)
Publisher: McGraw-..."/>
Pages no: 300
Edition language: English
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Other editions (3)
Books by Philip Kotler
Books by Irving Rein
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