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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W. Farris, Michael J. Moore
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
by: (author) (author)
Format: hardcover
ISBN: 9780521840538 (0521840538)
Publisher: Cambridge University Press
Pages no: 307
Edition language: English
Bookstores:
Other editions (1)
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W. Farris, Michael J. Moore
Books by Paul W. Farris
The Advertising Controversy: Evidence on the Economic Effects of Advertising - Mark S. Albion, Paul W. Farris
Marketing Strategy from the Masters - Philip Kotler, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Nancy R. Lee
Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions (Chapters 4, 6, 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
By Paul W. Farris Marketing Metrics: 50+ Metrics Every Executive Should Master (1st Edition) - Paul W. Farris
Marketing Metrics: 50+ Metrics Every Executive Should Master - Paul W. Farris, Phillip E. Pfeifer, Neil T. Bendle
Advertising & Promotion Management: A Manager's Guide to Theory & Practice - Paul W. Farris
Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: Optimizing Price and Evaluating Advertising & Promotion Campaigns (Chapters 7, 8 and 9) - Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W. Farris, Michael J. Moore
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10) - Paul W. Farris, Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.
Books by Michael J. Moore
Product Liability Entering The Twenty First Century: The U. S. Perspective - Michael J. Moore
Quincentennial Essays on St. Thomas More... Quincentennial Essays on St. Thomas More: Selected Papers from the Thomas More College Conference - Michael J. Moore
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W. Farris, Michael J. Moore
Compensation Mechanisms For Job Risks: W... Compensation Mechanisms For Job Risks: Wages, Workers' Compensation, And Product Liability - Michael J. Moore, W. Kip Viscusi
Principles of Real-Time Software Enginee... Principles of Real-Time Software Engineering - Michael J. Moore
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