Conjoint Measurement: Methods and Applications
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return,...
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
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Format: hardcover
ISBN:
9783540714033 (3540714030)
ASIN: 3540714030
Publish date: 2007-11-28
Publisher: Springer
Pages no: 373
Edition language: English
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