Silly rabbit, Trix™ are for kids. And clueless-about-customer-service author, consumer book reviews are for readers. (it's not 48 review likes -- it's 681 and counting...)
And my lovely author friends who do get it are sadly bemoaning what the potential sales and possibilities of those 681+ potential readers could have been for authors who don't call their customers bitches and call for the troops to attack them ...
681 followers + their followers + their followers' followers (ya know, viral marketing and the very reason authors want reviews on book sites and social media? ) ... what many authors would love to leverage and hate to have leveraged against them.