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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two - Al Ries
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
by: (author)
Format: ebook
ISBN: 9780060546922 (0060546921)
Publisher: HarperCollins
Pages no: 160
Edition language: English
Category:
Non Fiction, Business
Bookstores:
Community Reviews
saugat
saugat rated it
4.0 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.
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