The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Format: ebook
ISBN:
9780060546922 (0060546921)
Publish date: November 28th 2002
Publisher: HarperCollins
Pages no: 160
Edition language: English
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.