The 22 Immutable Laws of Marketing (Audio)
by:
Al Ries (author)
Jack Trout (author)
ISBN:
9780060859985 (0060859989)
Publish date: July 19th 2005
Publisher: HarperAudio
Edition language: English
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.