The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by:
Al Ries (author)
Jack Trout (author)
Format: hardcover
ISBN:
9780887305924 (088730592X)
Publish date: January 1st 1993
Publisher: HarperCollins
Pages no: 143
Edition language: English
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.