The 22 Immutable Laws of Marketing
by:
Al Ries (author)
Jack Trout (author)
Format: ebook
ISBN:
9780066620305 (0066620309)
Publish date: March 24th 1999
Publisher: HarperCollins
Pages no: 160
Edition language: English
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.