22 Immutable Laws of Branding
by:
Al Ries (author)
Laura Ries (author)
Format: audiobook
ISBN:
9780694520473 (0694520470)
Publish date: September 23rd 1998
Publisher: HarperAudio
Edition language: English
A MUST READ for anyone in the business world or considering entering it. The examples are outdated-- the book is 15+ years old-- but the gist of them and, more importantly, the laws ring very true and are concisely written.