The 22 Immutable Laws of Branding
by:
Al Ries (author)
Laura Ries (author)
ISBN:
9780061188039 (0061188034)
Publish date: October 28th 2002
Publisher: HarperCollins
Pages no: 272
Edition language: English
A MUST READ for anyone in the business world or considering entering it. The examples are outdated-- the book is 15+ years old-- but the gist of them and, more importantly, the laws ring very true and are concisely written.