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The 22 Immutable Laws of Branding - Al Ries, Laura Ries
The 22 Immutable Laws of Branding
by: (author) (author)
Format: ebook
ISBN: 9780061983672 (0061983675)
Publisher: HarperCollins
Pages no: 272
Edition language: English
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Community Reviews
cjford
cjford rated it
5.0 The 22 Immutable Laws of Branding
A MUST READ for anyone in the business world or considering entering it. The examples are outdated-- the book is 15+ years old-- but the gist of them and, more importantly, the laws ring very true and are concisely written.
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