The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Format: ebook
ISBN:
9780060517458 (006051745X)
Publish date: October 1st 2002
Publisher: HarperCollins
Pages no: 272
Edition language: English
A MUST READ for anyone in the business world or considering entering it. The examples are outdated-- the book is 15+ years old-- but the gist of them and, more importantly, the laws ring very true and are concisely written.