I'm somewhat familiar with the "Life Is Good" brand, having seeing their products somewhere and once visiting their Boston store. Never purchased anything from them but enjoy seeing their stuff and so it seemed like a good way to support a brand that was so positive and upbeat.
Sadly it was not what I thought it was going to be. I had hoped for a story and history behind the brand. And while yes, there is certainly that I also felt it was trying to be too much at once: a biography of the founders, details behind the philosophy of LIG, some self-help tips, etc. All packed in a very slick looking hardcover book with lots of pictures.
And that's about it. It actually really reminded me of the same book by the person behind the KIND bars/products. A brand history, a biography of the founder, business tips, etc. Too many things going on at once all published in a very nice looking book that costs quite a bit of money (vs. other books in similar veins). And for the right person such as a die-hard fan or maybe someone who might really want or need advice from this angle it could really work.
But a lot of the negative criticisms for this review is on target. It's not exactly a well-researched book and more of a feel-good rah-rah self-help guide. I didn't really need to know the songs the founders like and quite frankly I didn't care about their family history. It is a beautiful book to have on your coffee table but otherwise there's not much here unless you adore the brand.
So, obviously it wasn't for me. Glad I bought it as a bargain book to read on my own time. Skim it at the library, bookstore or at an actual LIG store if you get the chance. Unless you're part of a very specific audience of fans or want to model your brand/business after LIG I'm not sure who the target readers are for this one.