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text 2021-09-15 12:04
How is Rising Number of Data Breaches Driving Demand for Blockchain in Healthcare?

As per a P&S Intelligence report, the global blockchain in healthcare market is predicted to reach a value of $890.5 million by 2023, from $44.6 million in 2017, and is expected to advance at a 67.1% CAGR during the forecast period (2018–2023). The market is growing due to the increasing investments and funding in the blockchain technology, rising number of regulations for safeguarding consumer data, and implementation of blockchain in pharmaceutical supply chain.


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On the basis of application, the market is divided into prescription drug abuse, drug discovery and clinical trials, drug supply chain management, claims adjunction and billing management, clinical data exchange and interoperability, and others. Out of these, the clinical data exchange and interoperability application held the major share of 40.0% of the market in 2017, due to the fact that the blockchain technology can transform the way clinical information and data are stored and shared across the total care continuum, such as patients, payers, and healthcare partners.

Geographically, the blockchain in healthcare market was dominated by North America in 2017, however, the European region is projected to emerge as the largest market by 2023. The major reasons for this is the implementation of various blockchain initiatives by private and public sector players in the region. The Asia-Pacific region is expected to progress at the fastest pace during the forecast period, which can be ascribed to the increasing focus on the blockchain technology in the region for catering to the unmet needs in areas of drug supply chain management and clinical data exchange and interoperability.

The blockchain technology is still in the nascent stage, owing to which companies that are interested in adopting the technology are collaborating and partnering with several technology providers for exploring its potential applications. For example, a deal between NMC Health, a United Arab Emirates (UAE) based private sector healthcare provider, and Guardtime AS, an Estonian blockchain pioneer, was finalized in January 2018 for introducing the technology in the country.

In conclusion, the market is being driven by the rising implementation of regulations for safeguarding consumer data and rising number of collaborations and partnerships.

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photo 2021-09-03 08:13
What is a Competitor Keyword Analysis?

A competitor keyword analysis is one way you can gain insight into their digital strategy, so you can anticipate or incorporate their next moves. Targeting competitor keywords helps you appear on the same SERPs and platforms as your competitors. You can also use competitor keyword research to reveal any weaknesses, such as valuable keywords they have yet to target. To find the top players in your niche, start with a simple Google search. If you need help with proper keyword research then it is best to connect with the experts of an SEO company in Frisco, CO

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photo 2021-08-24 11:03
Types of Keywords to Target

Keywords come in different forms, each of which serves a specific purpose. Keywords are categorized based on who or what they’re targeting as well as based on length. Market-defining keywords are keywords that your target audiences use when talking about your business or industry. Customer-defining keywords are key phrases that relate to a specific subset of customers within a larger audience base. Using competitor keywords allows you to target a similar audience with the same interests or preferences. Connect with the local SEO company in Park City UT for proper keyword research. 

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text 2021-08-11 11:08
Hospitals Deploying Radiotherapy Equipment to Treat Cancer

According to the Global Cancer Observatory (GLOBOCAN), 2020 saw a total of 19.3 million cancer cases and 10 million cancer deaths worldwide. The International Agency for Research on Cancer (IARC) states that globally, 1 in 5 people are affected by cancer during their lifetime, and 1 in 11 women and 1 in 8 men die of it. As per research, socio-economic factors and aging are the prime causes of cancer. Owing to this reason, the usage of radiotherapy is expected to increase in the coming years.


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Additionally, technological advancements in radiation therapy are projected to accelerate the radiotherapy market at a CAGR of 8.4% during the forecast period (2020­­­–2030). For instance, automated products are being incorporated into clinical practice systems to enhance the treatment process. Moreover, the advent of more-precise forms of radiotherapy treatment, such as volumetric modulated arc therapy (VMAT), proton therapy, stereotactic radiosurgery (SRS), brachytherapy, and image-guided radiation therapy (IGRT), will help the market revenue increase from $7,222.4 million in 2019 to $17,194.4 million by 2030.


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Radiotherapy is primarily used in hospitals as they are the initial point of contact for the diagnosis and treatment of diseases. These healthcare facilities offer the best-possible services due to the presence of trained healthcare professionals and technologically advanced medical devices. Moreover, the increasing cases of cancer, booming geriatric population, and growing healthcare expenditure will lead to the largescale adoption of radiotherapy devices in hospitals. In addition to hospitals, cancer research institutes and independent radiotherapy centers deploy radiotherapy devices to develop new technologies and diagnose tumors, respectively.



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