Only about 20 people showed up to the anti-KKK protests mentioned at this part. A couple KKK members showed up as counterprotesters. They were being ignored at first and weren't even in their robes until one of them asked a member of the media if they'd like a story, and the person said yes. Then the Klan members put on their robes and it became a media feeding frenzy.
"The media all too often unwittingly creates the very news it reports because of its zeal to get a story. This only benefits the person or subject being covered and gives them or it a power neither deserves."
What gets me is that this is something much of the media still hasn't figured out. Or maybe they've figured it out but don't care, because ratings are all that matter, even if it means giving white supremacists a platform.