What's more disappointing than launching a new book and getting no sales and no reviews?
Paying hundreds if not thousands of dollars for someone to launch your new book for you and getting no sales and no reviews.
Cold-Blooded, Book 2 in the Mattie Saunders series was launched with a pre-order on Smashwords on January 15, 2018.
The Mattie Saunders Series is what I now go back to when I'm between, or need a break from, the major novel I'm working on. Mattie is a modern young woman dealing with new adult issues of relationships, career and family as well as addressing the contemporary challenges confronting society.
I'm actually taking subjects right from the nightly newscast and examining them from a fictional perspective. Because my overriding concern is wild places, plants and animals there's also a subplot that examines this problem as well.
In Cold-Blooded Mattie deals with the opioid crisis, a crumbling relationship and the exploitation of reptiles by the exotic pet trade.
This series of novella's are fast paced, somewhat irreverent and short - about one hundred pages.
The book was published on February 23, 2018, as an e-book on Smashwords and Draft2Digital and as an e-book and paperback on Amazon.
At that time I sent out approximately two hundred and thirty-four emails to members of my Advanced Reading Team with a coupon code for a free download of Cold-Blooded from Smashwords. Follow up emails went out March 4th and 13th.
The launch continued with giveaways on BookLikes and LibraryThing beginning March 18. I use these two sites because they don't charge you to offer your book for free like Goodreads that now charges $119.
If I ever thought I'd have to pay to give my books away I may have reconsidered becoming an author.
I used Goodreads prior to them charging to list giveaways and despite having a far greater audience than these other two sites I never found it generated more reviews.
After a month, BookLikes had two people requesting Cold-Blooded and LibraryThing had twenty-six.
I use free coupon codes on Smashwords with both my ARCs and giveaways so I can see how many actually redeem the coupon. Totally coupons offered, 271. Totally coupons redeemed, 27.
To date, marketing for Cold-Blooded has generated two tepid reviews and no sales.
It is now May 13th and I've just generated a free coupon for The Rocker and the Bird Girl, Book 1 in the Mattie Saunders Series, on Smashwords. The strategy is by offering the first book in the series free, readers will purchase the second book. Here's the link if you're interested. It expires June 3, 2018.
I'm likely going to enroll The Rocker and the Bird Girl on KDP Select so I can take advantage of offering it free for five days over the course of the three month exclusive commitment to see it that will generate any interest in Cold-Blooded.
What's the take-away?
This is classic book launch marketing, something you can easily pay hundreds if not thousands of dollars for and I did it all free.
Okay, I got zero results, but if you're and Indie Author and considering investing in marketing your self-published book ask yourself, why should you expect a different outcome? Unless you've got a real good reason, consider going the free route as outlined here or you'll likely learn the hard way what's more disappointing than launching a new book and getting no sales and no reviews.
Stay calm, be brave, watch for the signs.
Links associate with this blog:
Author Amazon site https://www.amazon.com/-/e/B003DS6LEU
Link for free copy of The Rocker and the Bird Girl https://www.smashwords.com/books/view/727720
KindleDirect Publishing https://kdp.amazon.com/