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text 2018-05-14 08:30
Free and Easy Book Launch Basics
Cold-Blooded - Rod Raglin

 What's more disappointing than launching a new book and getting no sales and no reviews?

 

Paying hundreds if not thousands of dollars for someone to launch your new book for you and getting no sales and no reviews.

 

Cold-Blooded, Book 2 in the Mattie Saunders series was launched with a pre-order on Smashwords on January 15, 2018.

 

The Mattie Saunders Series is what I now go back to when I'm between, or need a break from, the major novel I'm working on. Mattie is a modern young woman dealing with new adult issues of relationships, career and family as well as addressing the contemporary challenges confronting society.

 

I'm actually taking subjects right from the nightly newscast and examining them from a fictional perspective. Because my overriding concern is wild places, plants and animals there's also a subplot that examines this problem as well.

 

In Cold-Blooded Mattie deals with the opioid crisis, a crumbling relationship and the exploitation of reptiles by the exotic pet trade.

 

This series of novella's are fast paced, somewhat irreverent and short - about one hundred pages.

 

The book was published on February 23, 2018, as an e-book on Smashwords and Draft2Digital and as an e-book and paperback on Amazon.

 

At that time I sent out approximately two hundred and thirty-four emails to members of my Advanced Reading Team with a coupon code for a free download of Cold-Blooded from Smashwords. Follow up emails went out March 4th and 13th.

 

The launch continued with giveaways on BookLikes and LibraryThing beginning March 18. I use these two sites because they don't charge you to offer your book for free like Goodreads that now charges $119.

 

If I ever thought I'd have to pay to give my books away I may have reconsidered becoming an author.

 

I used Goodreads prior to them charging to list giveaways and despite having a far greater audience than these other two sites I never found it generated more reviews.

 

After a month, BookLikes had two people requesting Cold-Blooded and LibraryThing had twenty-six.

 

I use free coupon codes on Smashwords with both my ARCs and giveaways so I can see how many actually redeem the coupon. Totally coupons offered, 271. Totally coupons redeemed, 27.

 

To date, marketing for Cold-Blooded has generated two tepid reviews and no sales.

 

It is now May 13th and I've just generated a free coupon for The Rocker and the Bird Girl, Book 1 in the Mattie Saunders Series, on Smashwords. The strategy is by offering the first book in the series free, readers will purchase the second book. Here's the link if you're interested. It expires June 3, 2018.

 

https://www.smashwords.com/books/view/727720

 

I'm likely going to enroll The Rocker and the Bird Girl on KDP Select so I can take advantage of offering it free for five days over the course of the three month exclusive commitment to see it that will generate any interest in Cold-Blooded.

 

What's the take-away?

 

This is classic book launch marketing, something you can easily pay hundreds if not thousands of dollars for and I did it all free.

 

Okay, I got zero results, but if you're and Indie Author and considering investing in marketing your self-published book ask yourself, why should you expect a different outcome? Unless you've got a real good reason, consider going the free route as outlined here or you'll likely learn the hard way what's more disappointing than launching a new book and getting no sales and no reviews.

 

Stay calm, be brave, watch for the signs.

 

Links associate with this blog:

Author Amazon site https://www.amazon.com/-/e/B003DS6LEU

Link for free copy of The Rocker and the Bird Girl https://www.smashwords.com/books/view/727720

BookLikes http://booklikes.com/giveaways

LibraryThing https://www.librarything.com/more/freebooks

Goodreads https://www.goodreads.com/giveaway

Draft2Digiatl https://www.draft2digital.com/

Smashwords https://www.smashwords.com/

KindleDirect Publishing https://kdp.amazon.com/

Createspace https://www.createspace.com/

 

 

 

 

 

 

 

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text 2018-03-19 18:08
Win one of 100 copies of Cold-Blooded - The Mattie Saunders Series Book 2
Cold-Blooded - Rod Raglin

The second book in The Mattie Saunders Series, Cold-Blooded, has just been released and you can enter to win one of 100  free E-Book editions on BookLikes until April 15, 2018.

 

In Book 1, The Rocker and the Bird Girl, you'll meet the heroine, Mattie Saunders, a twenty-something, slightly eccentric loner who loves birds and so far has devoted her relatively short life to the rescue, care and re-homing of exotic ones people keep as pets, like parrots.

 

The sanctuary her grandfather left her is out of funds and in an effort to raise some money so her birds won't be homeless yet again, she reaches out the Bodine, the lead guitarist of the bad-boy rock band Seditious. She's learned Bodine has a pet Macaw and since she assumes he's fabulously wealthy hopes he'll by sympathetic and use some of that wealth to help these precious creatures.

 

Telling you more would be like shooting myself in the foot since I want you to buy the book.

 

In Book 2, Cold Blooded, Mattie receives a call from Liz, an old friend from high school, asking if it's possible to temporarily board some reptiles at Saunders Bird Sanctuary. The Reptile Refuge where Liz volunteers has been closed be police while they investigate a suspicious death that took place on the premises.

 

Mattie's not concerned with the circumstances and sees it as an opportunity to reconnect with Liz as well as help some animals in distress, but she soon discovers it's not just the displaced inhabitants of The Reptile Refuge that are cold blooded.

Cold-Blooded also addresses contemporary issues including love, friendship, family, the rescue and rehabilitation of exotic pets including birds and reptiles, and the devastating impact of the opioid epidemic.

 

Links associated with this post;

Link to BookLikes Giveaway http://booklikes.com/giveaways

 

To purchase The Rocker and the Bird Girl, Book 1 in The Mattie Saunders Series as either an E-Book or Paperback go to my Amazon Author Page at

https://www.amazon.com/-/e/B003DS6LEU

 

 

Stay calm, be brave, watch for the signs

30

 

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text 2018-02-05 07:16
The benefit of a bounty of Beta-Readers

 

I am constantly amazed at how many errors there are in my manuscripts.

 

And I don't mean the first draft.

 

Nothing is more frustrating for me than finding errors in my books, or worse, having others point them out. As well as being patently unprofessional I feel it shows a lack of respect for the work, not to mention the reader. I suppose this could be resolved by hiring a professional copyeditor.

 

Bookbaby's Copy Editing services include, "A word-by-word edit that addresses grammar, usage, and consistency issues." My soon-to-be-released novella, Cold-Blooded, The Mattie Saunders Series Book II, is about 100 pages and would cost $700.00 to be copyedited by Bookbaby

 

If I sell the e-book edition of Cold-Blooded for $3.99 on Amazon my royalty will be $1.40, which means I'd have to sell 500 copies to pay for the copy editing alone (in my dreams). So I'd rather recruit non-professionals who are committed to making my work error free.

 

Beta readers can be anyone, though I tend to shy away from friends and absolutely won't use family. I'm not asking them to review or comment on the story (though I don't discourage it), just read it and make note of the errors. Right now I have two who had previously reviewed my books (favourably). I contacted them to see if they'd like to beta-read my new works. The other one is a friend. None are professionals and they all do it for a free copy of the finished book with their name on the acknowledgements page.

 

Prior to sending the manuscript to my beta readers, I've developed a process to make it as error-free as possible.

1. Each time I sit down to write I re-read and revise what I wrote during the previous session.

2. After I finish a rough draft I revise it thoroughly, then let it rest.

3. After I've got the story out of my system, which means I no longer have instant recall for each line written (minimum three months), I pull it out and revise it again with fresh eyes.

4. Then comes the computer spell-check.

 

Then I send it out to my three beta readers.

 

I used to be pretty confident once I'd done all that I'd caught at least most of the typos and filled in the dropped words, but it's embarrassing how many errors they still find. It's also remarkable how what one misses the other catches.

 

Once they get back to me I do the corrections which entails another revision. Finally, uploading it to Smashwords, Kindle and Draft2Digital gives me another opportunity to check it since I always do a visual review for formatting glitches.

 

I strongly urge you to begin recruiting beta readers - from your email list, through your website, on social media, a supportive friend, a note pinned on the bulletin board in the local library, or like I'm doing here in a Booklikes blog (see below). You simply cannot have too many and they tend to fall away.

 

If you're patient, methodical and persevere you can self-published a respectable book.

 

Besides, there are no guarantees a professionally edited, self-published book will have any more success than one that is carefully vetted by a group amateurs committed to making your work the best it can be.

 

Plus you'll save a lot of money.

 

Stay calm, be brave, watch for the signs

 

30

 

If you'd like to become a beta reader and have an opportunity to read (and improve) my new work free, please send me an email at rod_raglin@yahoo.com

 

 

 

Web links associated with this article:

Bookbaby Editing Services https://www.bookbaby.com/book-editing-services

Kindle Direct Publishing https://kdp.amazon.com/en_US

Draft2Digital https://www.draft2digital.com

Smashwords https://www.smashwords.com

Rod Raglin's Amazon Author Page https://www.amazon.com/-/e/B003DS6LEU

 

 

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text 2018-01-04 07:58
My 2017 writing year in review

This is a review of my writing for 2017. You couldn't call it a success, nor could you call it a failure since something would have had to have been achieved in the first place. Get what I'm saying? If you've never been up how can you be down?

 

If you don't, well, that's okay since I write this for myself to put the previous year in perspective.

 

Last year I decided to see what it would be like to take part in public readings and conduct writing seminars. The idea was to raise my profile while at the same time sell my books at these events.

 

It didn't take much to get booked for both, but the experience was not very satisfying, akin to pitching from behind a table you've rented at a flea market. After my initial experiences I didn't look for more opportunities. Sales just aren't that important to me.

 

The only thing I self-published was a novella, The Rocker and the Bird Girl. It began as an experiment on Inkitt to see if a shallow story about a rock star and a young woman who ran a bird sanctuary would be popular with the juvenile readers who populate that site. Unfortunately, or fortunately - I'm not sure which, I was soon having so much fun with this story and became so enamored with my characters (though very few Inkitt followers did) I decided to pull it from that site and self-publish it.

 

Novellas for "New Adults" (protagonist between eighteen and thirty) seem to be trendy likely due to the diminishing attention span of this age group and the fact they're read on cellphones during commutes. Quite unexpectedly I discovered I had a lot of story ideas for this heroine and I could easily expand it into a series. Series, according to the "experts" sell better than stand-alones so what the hell, nothing else is working.

 

Despite a thorough launch for The Rocker and the Bird: listed as a pre-order on Smashwords three weeks in advance of publishing, email ARC copies to my Advance Reading Team, giveaways on Booklikes and Library Thing, two weeks free on Smashwords, free with coupon on my website, and promoted unabashedly on my social media accounts  - it so far has had two reviews and no sales.

 

Undeterred, the second in The Mattie Saunders Series, Cold Blooded, is set to be self-published in March of this year. Here's the blurb:

 

"When a suspicious death at the The Reptile Refuge closes it down, Mattie receives a desperate call from Liz, an old friend from high school, asking if it's possible to temporarily board some reptiles at Saunders Bird Sanctuary. Mattie's not concerned with the circumstances and sees it as an opportunity to reconnect with Liz as well as help some animals in distress.

Unwittingly, Mattie's drawn into a dark intrigue and soon discovers it's not just the displaced inhabitants of The Reptile Refuge that are cold blooded."

 

Still determined to break into traditional publishing I spent the balance of last year polishing the manuscript of East Van Saturday Night - four short stories and a novella and submitting it to Canadian publishers. The list of rejections continues to increase from those publishers gracious enough to send me one.

 

What's ahead?

 

This year, as mentioned, the second in my series will be self-published, the third is already outlined (okay, only in my head, but it's only January 4th) and a first draft will be written, plus I'll continue to work on another full length novel with the working title, The Triumvirate - three exceptional people, one insurmountable challenge. I've already stopped submitting East Van Saturday Night and, once the disappointment abates somewhat will take another look at the entire project.

 

Promotions of my backlist are also a consideration for 2018.

 

Book sales from all sources in 2017 amounted to $174.44. Expenses including book proofs, book orders and postage totaled $253.88. You can draw your own conclusions.

 

Oddly enough I'm optimistic. Why not?

 

Besides, writing for me is its own reward - really.

 

Stand calm, be brave, watch for the signs.

 

30

 

Sites associated with this blog:

https://www.inkitt.com

https://www.smashwords.com

 

My Amazon book page

https://www.amazon.com/-/e/B003DS6LEU

 

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review 2017-07-17 17:11
Another Cold Blooded Winner
A Cold-Blooded Business - Dana Stabenow

Another really enjoyable case solved with Kate. this time she goes way out and up in to the pipeline and works for the company that her whole being hates. Amazing scenery and revelations.
She is such a fantastic character. Strong, independent, a happy loner and never cowers who she is. I love her and can't wait for the next book.

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